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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes

Thursday Sep 18, 2025
DEBATE! 📽️ 🎬 🎞️ Emmys Charitable Donation Stunt Raises Money, And Eyebrows (news)
Thursday Sep 18, 2025
Thursday Sep 18, 2025
Emmy's Gamification of Charity: A Hit or Miss?
In a recent podcast episode, the hosts dissect the unconventional charity initiative at the Emmy Awards, where host Nate Bargatze pledged $100,000 to the Boys and Girls Clubs of America. The twist: the donation amount would decrease based on the length of celebrity speeches, while shorter speeches would add to the fund. Despite the initial $100,000 dropping by $60,000 due to long speeches, Bargatze and CBS ultimately donated $350,000.
The hosts debated the merits of this gamified approach to philanthropy. Critics argue it cheapens the serious work of nonprofits and aligns charity with guilt and shame. Conversely, supporters highlight the significant funds raised and the increased visibility for the Boys and Girls Clubs, as evidenced by a spike in Google searches. They argue that such creative fundraising efforts engage the public and inject fun into philanthropy.

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