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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes
Tuesday Feb 17, 2015
Tuesday Feb 17, 2015
Interview with Josh Tabb, the Global Digital Strategist for Malaria No More. We discuss how they use web and text messaging data to fight the spread of malaria in Aftrica.
Monday Feb 09, 2015
Monday Feb 09, 2015
In our conversation with Dr. Augustine Fou , Group Chief Digital Officer; Ad Fraud Researcher, he warns that “Nonprofit advertisers are some of the most vulnerable to ad fraud as they frequently receive remnant ad inventory with higher levels of fraud.” In the coming years, nonprofits need to “beware of vague reporting of where ads are being served, and focus on clear user actions taken on their sites instead of impressions and clicks. Always test and verify traffic, remember that bots don’t donate or volunteer, that’s what you should be measuring against ad spends.”
Monday Feb 02, 2015
Monday Feb 02, 2015
Sarah Durham, the president of the nonprofit digital branding agency Big Duck, discusses the results of a rebranding survey of hundreds of nonprofits. If your nonprofit is considering a rebrand of the logo, website, or communication materials it is important to understand the key ingredients that can make the difference for success.