067: Myth busting nonprofit marketing with science

April 27, 2017

We interview Dr Margaret Faulkner, Senior Research Associate,  Ehrenberg-Bass Institute for Marketing science at the business school, in the  University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.

Is it always better to focus on retaining customers at the expense of new ones?

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066: How a company is turning credit points into purpose

April 12, 2017

We Interview the founder of Charity Charge, Stephen Garten, about how he got started and how his company is changing the charity credit card game. 

https://www.charitycharge.com/our-story/

  • Instead of earning miles or bonus points, every transaction with the Charity Charge card allows you to donate 1% cash back to ANY nonprofit of your choice. It's an easy way to give everyday
  • Unlike many giving-linked payment cards, the Charity Charge MasterCard issued by Commerce Bank is not limited to a single organization or cause — as with “affinity” cards — and there is no donation-processing fee, so recipient groups get the entire cash-back bonus. Consumers choose target charities when they sign up for the card and can change them at any time.
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65: DoSometihng.org on How to Do Cause Marketing

March 31, 2017

Recording from the Cause Marketing webinar presented by Samra Brouk, the Director of Business Development at DoSomething.org. 

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064: The Happy Healthy Nonprofit Author interview Beth Kanter, Aliza Sherman

March 13, 2017

We interview the Authors of The Happy Healthy Nonprofit - Beth Kanter and Aliza Sherman. 

 

The Happy, Healthy Nonprofit presents realistic strategies for leaders looking to optimize organizational achievement while avoiding the common nonprofit burnout. With a uniquely holistic approach to nonprofit leadership strategy, this book functions as a handbook to help leaders examine their existing organization, identify trouble spots, and resolve issues with attention to all aspects of operations and culture.

    • Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing. Beth is an internationally recognized trainer who has developed and implemented effective sector capacity building programs that help organizations integrate social media, network building, and relationship marketing best practices. Beth is an expert in facilitating online and offline peer learning, curriculum development based on traditional adult learning theory, and other instructional approaches. She has trained thousands of nonprofits around the world.

Aliza Sherman first went online in 1987. In 1995, she started the first woman-owned Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. Newsweek named her one of the “Top People Who Matter Most on the Internet."  In 2009, Fast Company called her one of the “Most Powerful Women in Technology.” She is the author of 10 books including The Everything Blogging Book,The Complete Idiot’s Guide to Crowdsourcing and Social Media Engagement for Dummies.  She consults and trains executives and teams at companies and nonprofits on leveraging digital technologies to build more meaningful connections with customers and constituents.

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063: How Video Games Can Save the World - Author Asi Burak

February 27, 2017

We interview Asi Burak, author of Power Play: How Video Games Can Save the World and we investigate what is behind this bold claim.

Asi serves as the Chairman of Games for Change (G4C), an influential organization with the mission to celebrate the positive power of digital games. G4C produces the Annual Games for Change Festival in New York City, now part of the Tribeca Film Festival. He is often interviewed by international media, and has been invited to speak at conferences and institutions including TED Talks, Harvard Kennedy School, the Clinton Global Initiative, Sundance, the Skoll World Forum, CES, SXSW, and the US Army War College.

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062: Author Interview - Mission Control

February 13, 2017

We interview Liana  Downey the author of Mission Control, How Nonprofits and Governments can focus, achieve more, and change the  world.

 

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061: The Foxiest Fundraising Data To Explore From MJFF

December 21, 2016

Live from our WWULive training series we talk with the top data analysts from the Michael J Fox Foundation about how they use fundraising data to increase results. 

 

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060: How to make your Cause More Effective at Fundraising

December 6, 2016

Special interview done at our WWULive event focused on doing more with donor data. We interview Greg Cohen the Associate Director of Cause Effective about how they approach fundraising. 

 

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059: Domains that are saving the environment: Announcing .ECO

November 21, 2016

The top level domain (TLD) .ECO is being released starting in 2017 and we talk with the founders of this initiative to see how it works under the hood. Trevor and Jacob, the co-founders of BigRoom.CA also announce the exciting grants for early subscribers to park their desired .ECO names.   Check out NIC.ECO/grants  for more information.

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058: Food from Tablets to Tables & The Metrics of Dignity

September 22, 2016

We interview Daniel S. Reyes, the Deputy Executive Director from NY Common Pantry about their choice pantry program.

Common Pantry transitioned to its digital system five years ago, in an attempt to offer greater choice to its more than 300,000 annual visitors. Before the move, volunteers simply created the same package of items for everyone based on family size. Now 10 percent of the organization’s customers order online, while the others use on-site tablets. With an assist from volunteers, they scroll through options in each of five MyPlate food groups. The menu, translatable into Chinese and Spanish in addition to English, includes pictures of each item to combat any literacy challenges. Once a list is submitted, a ticket is printed in the packing room, where volunteers immediately fulfill the order. Time from log on to ready-for-pick- up is about 15-20 minutes.


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