April 27, 2017
We interview Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Is it always better to focus on retaining customers at the expense of new ones?
April 12, 2017
We Interview the founder of Charity Charge, Stephen Garten, about how he got started and how his company is changing the charity credit card game.
- Instead of earning miles or bonus points, every transaction with the Charity Charge card allows you to donate 1% cash back to ANY nonprofit of your choice. It's an easy way to give everyday
- Unlike many giving-linked payment cards, the Charity Charge MasterCard issued by Commerce Bank is not limited to a single organization or cause — as with “affinity” cards — and there is no donation-processing fee, so recipient groups get the entire cash-back bonus. Consumers choose target charities when they sign up for the card and can change them at any time.