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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes
Tuesday Jun 08, 2021
Tuesday Jun 08, 2021
Nonprofit news summaries for June 7th
Direct mail price hikes and a push for transparency in politics by nonprofits.
USPS Price Increase May Lead To Headache For Nonprofits
The United States Postal Services (USPS) has filed for an increase in prices averaging nearly 6.9% system-wide, according to the Nonprofit Times. As many nonprofit organizations still rely on direct mail strategies for reaching donors, the average increase of 7.8% for Nonprofit Marketing Mail (NMM) could prove to be disruptive for organizations seeing slim net fundraising revenue from mail outreach. A decrease in mail volume of over 28% over the last decade has put the USPS in an awkward position, forcing it to balance public service with ever-decreasing revenue.
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Political Data Transparency Nonprofits Merge To Form OpenSecrets
Two leading “money-in-politics” accountability nonprofits, the Center for Responsive Politics (CRP) and the National Institute on Money in Politics (NIMP), have merged to form OpenSecrets, a “state-of-the-art democratic accountability organization.” This announcement comes on the heels of a contentious 2020 election that far surpassed previous elections in terms of spending. “This merger brings together decades of expertise, massive data sets, and the kind of analysis that researchers, journalists, advocates and individuals rely on to understand the influence of spending on politics,” according to OpenSecrets Executive Director Sheila Krumholz. Nonprofits, PACs, and other advocacy organizations operating within this space should pay attention to increasing calls for (and expectation of) financial transparency.
Summary
- Once a Bastion of Free Speech, the A.C.L.U. Faces an Identity Crisis
- Black-led nonprofit receives 'reparations payment' from slaveholder's descendant
- Charity: Water launches celebrity-funded Bitcoin Water Trust
- 50 brands giving back to the LGBTQ community
- Hackers Stole $650,000 From Nonprofit and Got Away, Showing Limits to Law Enforcement’s Reach
- Nonprofit 'spokescat' saving the world one post at a time
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