Managing Nonprofit Brand Safety & Presence On LLMs: What You Need To Know 💻 ❓(news)

Main Topics:

• The rise of AI and LLMs in search engines
• Implications for nonprofit brand visibility and content strategy
• Governance issues in nonprofits
• National Make A Will Month and planned giving
• Nonprofit consultant cost and compensation survey

Special Guests:

• George Weiner, Chief Whaler at Whole Whale
• Nick Azulay, Digital Strategist at Whole Whale

Critical Insights:

1. AI and LLMs in Search Engines: The podcast kicks off with a discussion about the growing importance of AI and large language models (LLMs) like SearchGPT. George and Nick highlight that nonprofits need to start thinking about LLM optimization (LLMO) in addition to traditional SEO. SearchGPT, unlike ChatGPT, dynamically pulls current information from the internet, making it a game-changer for how nonprofits need to manage their brand visibility and content strategy.

2. Brand and Content Strategy: George emphasizes the shift from static to dynamic information gathering. He stresses the importance of nonprofits ensuring that AI has accurate, up-to-date information about their brand. This involves rethinking how their websites function—moving from being static libraries to dynamic librarians that interact effectively with AI-driven search tools.

3. Governance Issues: The episode also covers a cautionary tale from San Francisco Safe, where former executive Kyra Worthy was charged with multiple felonies related to embezzlement and wage theft. This serves as a stark reminder of the importance of robust governance and oversight within nonprofit organizations.

4. National Make A Will Month: Highlighting the importance of planned giving, the hosts discuss the success of Free Will, which raised $370 million in bequest commitments. They encourage nonprofits to leverage National Make A Will Month to engage with donors about legacy giving.

5. Consultant Cost and Compensation Survey: Nonprofitist is gathering data for a comprehensive survey on nonprofit consultant costs and compensation. Participation is open to all nonprofit consultants, and results will help provide transparency and benchmarks for the sector.

Quotes:

• George Weiner: "It doesn't matter if you believe in gravity. Gravity believes in you. The same goes for AI."
• Nick Azulay: "How is your organization perceived by the LLMs? This is a critical question nonprofits need to start asking."

Calls to Action:

• Nonprofits should audit their current digital presence to ensure it aligns with the emerging LLM-driven search landscape.
• Board members must take their governance roles seriously to prevent financial mismanagement.
• Nonprofits should actively promote planned giving during National Make A Will Month.
• Nonprofit consultants are encouraged to participate in the Nonprofitist cost and compensation survey.

Closing Thought: The digital landscape is rapidly evolving with AI and LLMs at the forefront. Nonprofits must adapt to these changes to maintain their visibility and effectiveness. Proper governance and strategic planning, especially in areas like planned giving, are crucial for long-term success.