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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes
Monday Mar 10, 2025
Monday Mar 10, 2025
In this episode, we focus on declining nonprofit website traffic due to AI search tools. Key points include:
- Nonprofit website traffic is declining as AI tools like ChatGPT and Google's AI overviews reduce the need for users to visit original content sources.
- Major content creators like HubSpot have lost up to 80% of their traffic due to these changes.
- We recommend:
- Adjusting traffic expectations (considering "break-even" the new growth)
- Focusing on conversion rate optimization
- Creating original research and data that AI can't replicate
- Using Google Search Console to identify which content triggers AI results
Additional stories covered:
- A discussion about nonprofit mergers based on Idealist.org's merger with VolunteerMatch.org
- USAID funding cuts affecting humanitarian aid organizations and their life-saving programs
- A success story about a Massachusetts movie theater saved by converting to a nonprofit model
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