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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes
Friday Nov 19, 2021
Friday Nov 19, 2021
George Weiner interviews Ali Glazer, Advertising Lead at Whole Whale about the current digital ads landscape and where the Google Ad Grant is. Set it and forget it doesn't work for end-of-year campaigns and there are some great updates that can lead to increased donations.
Ali walks through some of her favorite tactics and discusses the upcoming Google Ad Grant cohort in 2022.
Resources:
Tuesday Nov 16, 2021
Tuesday Nov 16, 2021
Nonprofit News summary
Prediction: GivingTuesday To Generate Over $3 Billion In Donation Revenue
Nonprofit digital marketing agency Whole Whale predicts that for the first time ever, GivingTuesday will generate over $3 Billion in revenue. While 2020 saw unprecedented charitable giving in the throws of the pandemic, the agency predicts revenue will surpass that record. “Based on our analysis that incorporates an adjusted linear regression, trends in Google Search terms around “Giving Tuesday,” and national giving trends, we predict that $3.048 Billion will be raised on Giving Tuesday 2021. This will be a 27% or $648 million increase over 2020’s record-breaking $2.4B.” (Disclosure that Whole Whale is the creator of this newsletter)
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Food Pantries Feeling The Brunt of Inflation & Supply Chain Issues
Food pantries across the country are feeling the brunt of both supply chain issues and higher costs of food going into the holiday season, according to local reporting. “The price of meat, turkeys, ground beef, you name it, the price of meat has just skyrocketed. It’s hard to get your hands on mass quantities or turkeys and we will be feeding mass quantities of people this holiday season,” according to nonprofit Loaves and Fishes - Friendship Trays CEO Tina Postel. Newly released economic data shows that inflation has reached a 30-year high.
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Summary
- Digital Currencies Are Shiny, New And Some Are Unstable
- Fraudsters siphon $830,000 meant for homelessness nonprofit – KIRO 7 News
- A King County nonprofit raises all staff salaries to $70,000 minimum. Will more organizations follow?
- Duke students' nonprofit Operation Climate tackles science misinformation through storytelling
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
Bipartisan Infrastructure Bill Passes, Includes Energy Updates For Nonprofits
The $1-trillion bipartisan infrastructure bill passed the U.S. House of Representatives last Friday, to become one of the most significant investments in infrastructure in U.S. history. The bill includes provisions for helping religious and nonprofit organizations update the sustainability of their spaces and buildings, according to reporting by Haaretz. “The Nonprofit Energy Efficiency Act in the bipartisan infrastructure bill fixes that by providing critical funds for nonprofits to upgrade decades-old buildings with inefficient heating and cooling systems, lowering energy costs and reducing their environmental impact,” according to Elana Broitman, the senior vice president for public affairs at the Jewish Federations of North America. The funding includes up to $50 million in grants as part of the program.
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Governments and Private Foundations Announce $1.6 Billion In Support of Indigenous People
Governments including those of the U.K., Germany, Norway, U.S., and the Netherlands have announced, in partnership with numerous private foundations, a $1.6 billion pledge to support indigenous communities at the COP26 climate summit. The program seeks to both promote anti-deforestation efforts and support local communities. The Ford Foundation, one of the initiative's partners, notes that “a growing body of evidence shows that Indigenous Peoples are the most effective guardians of biodiverse tropical forests.” The partnership seeks to include local and indigenous communities in the decision making process regarding climate mitigation. “Indigenous Peoples and local communities manage half the world’s land and care for an astonishing 80% of Earth’s biodiversity,” according to the press release.
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Summary
- EducationSuperHighway eyes free WiFi to solve the digital divide
- WFP chief responds to Elon Musk's challenge on world hunger - CNN Video
- Jeff Bezos pledges $2 billion toward combatting deforestation
- #NFTuesday - The Giving Block
- Nonprofit helps those with former convictions find jobs
Thursday Nov 04, 2021
Thursday Nov 04, 2021
On this episode George, Chief Whaler of Whole Whale does an exit interview podcast with Janai Cornwell, Senior Digital Advertising Associate. They talk about what is great about learning at an agency, the decision to go in-house at a nonprofit, and why mobile matters in ads.
Tuesday Nov 02, 2021
Tuesday Nov 02, 2021
nonprofitnewsfeed.com
Climate Takes Center Stage At COP26 Summit In Glasgow
The world’s attention is focused on Glasgow this week as the global COP26 climate conference begins. With world leaders like Joe Biden and Narendra Modi in attendance, the summit will again push collective climate action to the forefront of a global conversation about sustainability. The summit, which has drawn lots of attention including from grassroots activists, is seen by many as a follow-up to the previous meeting of this scale held in Paris. This summit represents one of the rare instances where nations, NGOs, and International Organizations meet to collectively debate the next steps for addressing the climate emergency. Notably absent are the leaders of China and Russia, two of the top four climate emissions emitters.
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The 2021 Nonprofit Advertising Benchmark Study: $12k is the mean
Certified B Corps digital agency Whole Whale, the creators of this fine newsletter, have released a nonprofit advertising study designed to give nonprofit communication professionals a look into broader trends in how the industry approaches digital advertising. Based on data from over 7,100 organizations, the study includes advertising insights broken down by an organization’s age, size, type, and number of employees. The report is publicly available for free, and the dashboard plus raw data is available for purchase. This study is a partnership between Whole Whale and Cause IQ, the leading nonprofit data platform, and the data sampled are representative of the organizations that fit the study criteria.
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Summary
Thursday Oct 28, 2021
Thursday Oct 28, 2021
Interview with Marielle Sumergido, Senior Strategist and product lead for The Inclusivity Tool by Whole Whale. Also joining in the conversation about how we think about and use inclusive language online is Leo Quintero, Founder of Quintessential Tools, a DEI Consulting company.
The inclusivity tool is a tool that scrapes a URL that you input and analyzes the text on the page. You’ll get warnings for any language on the page that could be considered offensive, as well as any alternative language to use in its place.
- Use InclusivityTool.com to check your website.
- Learn more about the tool here!
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
Nonprofit news for the week of Oct 25th, 2021
Hong Kong nonprofits are forced to leave and Facebook Whistleblower is supported by nonprofit.
Amnesty International Forced To Pull Out of Hong Kong
International human rights organization Amnesty International has announced that it will be pulling its operations out of Hong Kong, according to a press release. The decision comes on the heels of Hong Kong’s controversial new national security law, which makes it incredibly difficult for groups like Amnesty to operate. The law, which was introduced in June of 2020, has already been used to crack down on non-violent political protest and stifle civil society and other activist groups. According to reporting from The Guardian, more than 35 other civil society groups have also been forced to shut down under the threat of arrest. Amnesty says local offices will close by the end of the month while its regional headquarters will shut down by the end of the year.
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Nonprofit Group Backs Facebook Whistleblower In Huge Gamble
The nonprofit Whistleblower Aid says that it’s seeing the “light at the end of the tunnel” after secretly working with Facebook whistleblower Frances Haugen, according to a report from the Washington Post. The nonprofit, which had an operating budget of only $2 million, has taken on the huge task of representing one of the highest-profile corporate whistleblowers of the decade, who went public with internal Facebook reports that show it was aware of potential harm. The nonprofit was forced to divert a huge amount of resources to a singular case in a huge gamble that seems to be paying off, according to Libby Liu, chief executive of Whistleblower Aid. The organization provides things like free legal protection, security, and even mental health support for whistleblowers.
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Summary
- US surgeons test pig kidney transplant in a human
- Hundreds of children waiting for adoption in Ala. foster care system, nonprofit holds fundraiser
- Gates Foundation invests $120 mn for Covid pill access
- Nonprofit pilot program to bring 50 housing pods for homeless in Kzoo
🤩 Sponsored: Online Courses for Nonprofits
Thursday Oct 21, 2021
Thursday Oct 21, 2021
Training conversation with Whole Whale team about copywriting best practices for nonprofits. Maura Paxton, Digital Optimization Manager and Sarah Homet, Digital Marketing Associate share approaches to writing ads and useful frameworks.
Resources:
- AIDA: https://www.truesense.com/ringer/aida-essential-direct-response-fundraising-truths
- ACCA: https://learnlandingpages.com/landing-page-design/ (lots of formulas, starting with AIDA and ACCA)
- Questions in headlines (Marketing Experiments study): https://marketingexperiments.com/value-proposition/optimizing-headlines
- Fogg Behavioral Model: https://behaviormodel.org/
- keyword + benefit: https://www.invespcro.com/blog/elements-effective-ad-copy-benefits/
- keyword question : https://www.acquisio.com/blog/agency/6-ppc-ad-copy-formulas-for-highly-clickable-ads/
- emotional matrix: https://www.wholewhale.com/tips/clickbait-works-can-use-good/
- Plutchik's Wheel of Emotion: https://martecgroup.com/using-plutchiks-wheel-of-emotions-in-market-research/
Tuesday Oct 19, 2021
Tuesday Oct 19, 2021
Nonprofit news for the week of October 18th, 2021
Nonprofit Fundraising Off Of Breast Cancer Has “Deep Ties” To Scam PAC Groups
In an investigative report done by OpenSecrets and The Daily Beast, the nonprofit The American Breast Cancer Coalition appears to be a “scheme to extract millions of dollars in donations, mostly from small donors.” Since the organization was launched two years ago it has brought in nearly $3.5 million, most of which gets kicked back to a telemarketing company that was fined $56 million last year for fraud. The group is not a 501(c)3 but is instead registered as a special type of PAC, which allows it to skirt the usual legal and financial transparency requirements. This particular case represents a broader trend of sketchy political groups masquerading as honest charities, according to the report. The FBI has a handy list of tips for avoiding charity scams during the holidays.
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U.S. Missionaries & Aid Workers Kidnapped In Haiti
16 American missionaries and one Canadian were kidnapped in Haiti over the weekend, according to reports. The kidnapped included 5 children. The missionaries, associated with Christian Aid Ministries, were working as aid workers in the region when they were kidnapped by a large, heavily armed gang. The threat of violence to not only foreign aid workers but Haitians themselves indicates the fragility of a country continuously teetering on the brink of collapse following the assassination of its President and a deadly earthquake earlier this year. This story highlights the immense danger and complexity faced by aid organizations operating “in the field,” particularly those working in underdeveloped countries in response to conflict, disaster, and other humanitarian catastrophes.
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Summary
Friday Oct 15, 2021
Friday Oct 15, 2021
This week host George Weiner interviews Zach Bronstein, the Chief Operating Officer of Endaoment and DAF built on Ethereum helping people donate cryptocurrency.
About Endaoment
Endaoment is a new Community Foundation & public charity offering Donor-Advised Funds (DAFs) built atop the Ethereum blockchain, allowing folks to donate to almost any U.S. nonprofit organization.
Our mission is to encourage and manage the charitable giving of cryptocurrency.
We're a California Nonprofit Public Benefit Corporation headquartered in San Francisco, federally tax-exempt under IRS revenue code section 501(c)(3). All donations to Endaoment or Endaoment DAFs are tax-deductible to the fullest extent of the law.
We're focused on making the most secure and easy-to-use giving platform for both Donors and Organizations interested in cryptocurrency.
Grants are paid out via ABA bank wire as US dollars or via Ethereum transaction as US dollar coins (USDC - a form of stablecoins, a cryptocurrency)
Resource Links
- Main Page: app.endaoment.org
- Documentation site: docs.endaoment.org
- Org page (all granted to orgs): app.endaoment.org/orgs
- Etherscan: https://etherscan.io
- Eth2: https://ethereum.org/en/eth2/