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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes

Thursday May 10, 2018
091.5: Things We Learned from #18NTC
Thursday May 10, 2018
Thursday May 10, 2018
Bonus episode! George and Olivia talk through some of the highlights from #18NTC, the 2018 Nonprofit Technology Conference, including the state of play for Facebook, what we can look forward to with GDPR, and how we can apply lessons from a digital newsroom for nonprofit communications. We may have also had a few sazeracs.

Thursday May 03, 2018
091: Sasha Samochina on how NASA fuses science and art (Live from SXSW)
Thursday May 03, 2018
Thursday May 03, 2018
In our final Live from SXSW episode (for 2018 at least), Olivia speaks with Sasha Samochina of NASA's Jet Propulsion Laboratory. While everyone else was at Westworld, Olivia talks about the Wild West of VR with Sasha, one of the JPL's Immersive Visualization Producers in Pasadena, CA.
As the former head Media Producer at the Field Museum of Naural History, Sasha joined NASA full of content, GIFs, and videos for both @NASAJPL and @MarsCuriosity, before entering the world of 360 video, VR, and AR, which she has pioneered for NASA while also creating immersive experiences scientists and engineers on Earth to further NASA's work in space. In short, she's Olivia's kind of people, and she's our kind of people, inspiring nonprofits and social impact organizations to think: How can we attach a camera to our own Mars Curiosity Rovers?

Friday Apr 27, 2018
090.5 CFC drops $66M - news update from America's Charities
Friday Apr 27, 2018
Friday Apr 27, 2018
The Combined Federal Campaign (CFC) reported that $101M was raised in 2017 by federal employees, this represents a 40% or $66M decline in funds raised for nonprofits. In 2009, this same program raised over $200M has steadily declined over the past years and Jim Starr, the President and CEO of America's Charities helps us understand why in this interview. America's Charities is a leader in workplace giving and have a true pulse on the details and factors that led to this drop.

Thursday Apr 26, 2018
090: CERN — Doing the things a particle can with James Beacham (Live from SXSW)
Thursday Apr 26, 2018
Thursday Apr 26, 2018
Science, y'all. Olivia is (at least in podcast terms) still at SXSW 2018, talking with Dr. James Beacham, who was part of the panel Decrypting the Universe: Science and Art at CERN last month in Austin. The Higgs boson particle? The Large Hadron Collider? That's all CERN.
After answering some of the big questions like, "What artistic patterns might data inspire?" and "How do we decode nature's messages?", James sat down to answer our own questions on how he and CERN have been using digital media to answer some of these questions. If you're a science nerd (like most of us here at Whole Whale), this is the podcast for you. And if you aren't a science nerd, spend a bit of time on CERN's social media, and you will be.

Friday Apr 20, 2018
089: Lean Data with Emma Lalley and Twisha Mehta (Live from SXSW)
Friday Apr 20, 2018
Friday Apr 20, 2018
When we see a conference session titled "Lean Data: How to Use Data to Drive Social Progress," you can bet we're signing up, and that's exactly what happened when Account Strategist Whaler Olivia Marlowe-Giovetti went to SXSW last month.
After a great session co-led by Emma Lalley of New Story and Twisha Mehta of Samasource (along with Yuliya Tarasava of CNote), Olivia sat down with Emma and Twisha to talk about the most pressing data questions asked by nonprofits without data departments and how the site traffic you're tracking in Google Analytics can lead you down the path of quantifying major social change.
Emma and Twisha are using the tools available to them towards finding scalable solutions to end global poverty. No big deal, right? As Global Impact Manager of New Story, Emma quantifies and understands the impact of the housing that the organization builds in the developing world. In her role as Senior Impact Manager at Samasource, Twisha handles a similar role in measurement and evaluation of the organization's mission to outsource digital work to unemployed people in the United States and impoverished countries.

Thursday Apr 12, 2018
088: WTF with Tim O'Reilly (Live from SXSW)
Thursday Apr 12, 2018
Thursday Apr 12, 2018
In a special (perhaps Very Special?) episode of Using the Whole Whale recorded live in Austin, Olivia Marlowe-Giovetti speaks with Tim O'Reilly of O'Reilly Media. If you're using the Internet today (and you are if you're listening to this podcast), you can thank Tim in at least some small part. He wrote the first popular book on the Internet in 1992. His site Global Network Navigator launched as the first web portal in 1993 (and sold to AOL in 1995). He's been behind terms like "open source software," "Web 2.0," and is now looking at how AI and the on-demand economy are transforming the nature of work and the future shape of businesses. This is covered in his latest book, WTF: What’s the Future and Why It’s Up to Us.
Not included on the recording: Olivia and Tim talking too loudly about data in the SXSW Press Lounge during the press interviews for Ready Player One and being asked to keep it down. #sorrynotsorry

Thursday Apr 05, 2018
087.5: Things We Learned from Strata Data Conference
Thursday Apr 05, 2018
Thursday Apr 05, 2018
In the second of 2 episodes between Chief Whaler George and Account Strategist Whaler Olivia, we talk about (taco-bout?) our recent conference adventures, wrapping up with George's time at Strata Data Conference in San José (where our Design Whaler Ann presented on Machine Learning and A/B Testing). Much like SXSW, tacos were had.

Thursday Mar 29, 2018
087: Things We Learned from SXSW
Thursday Mar 29, 2018
Thursday Mar 29, 2018
In the first of 2 episodes between Chief Whaler George and Account Strategist Whaler Olivia, we talk about (taco-bout?) our recent conference adventures, beginning with Olivia's time at SXSW 2018. There were discussions on digital sanctuary, empathy, VR, blockchain, and — of course — tacos. Listen in here, and check out more high points of SXSW Interactive (including audio files from some of the talks) on our website.

Monday Mar 12, 2018
086: Using the Thank You Strategy (short)
Monday Mar 12, 2018
Monday Mar 12, 2018
Short podcast on the topic of how to really leverage the way you say thank you to supporters of your organization.

Friday Mar 02, 2018
085: The Testimonial Tactic (short)
Friday Mar 02, 2018
Friday Mar 02, 2018
Short and sweet podcast with George Weiner talking about ways to rethink the way you manage online reputation through testimonials.
