Using the Whole Whale - A Nonprofit Podcast

074: The strategy of staying top of mind with content

Interview with John Hall, the author of "Top of Mind" and CEO and co-founder of Influence & Co., a tech-enabled content marketing agency that helps brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility, and credibility with their key audiences.

073: The Clean Money Revolution - Author Interview

Interview with the author of 

Clean Money Revolution: Reinventing Power, Purpose and capitalism

 

Joel serves as a Senior Advisor with RSF Social Finance and speaks frequently throughout North America, including a 2012 TEDxVancouver talk.  He is a founding member of Social Venture Network (SVN), Business for Social Responsibility (BSR), the Tides Canada Foundation, and is board chair of Hollyhock. From 1993 to 2008, Joel managed the Family Office activities of Carol Newell. Together, they pioneered an integrated use of capital for social impact that is now growing as a strategy for deep mission investors.  Joel has received a Lifetime Achievement Award from SVN and was recently inducted with Carol Newell into the SVN Hall of Fame.

072:How Voting Should Work with Democracy Works

This episode features a discussion with Kathryn Peters, the co-founder of Democracy Works and Magdalena Kura, the Product Director at Democracy Works. Their work is helping register more voters across the country and increase participation in local and national elections. 

071: Email Fundraising with the Environmental Defense Fund

We discuss advanced email nurturing with Emily Stevenson, Manager, Online CRM Fundraising at Environmental Defense Fund. The EDF team have become experts in how to turn emails into dollars. 

070: Listening to Communities to Create Better Apps

We interview Marnie Webb the CEO of Caravan Studios, a division of TechSoup, a 501(c)(3) nonprofit. Caravan Studios’ collaborative approach uses a theory of technology intervention to allow communities to respond to the issues they care about most. caravan Studios has used this methodology to launch projects in the United States, Brazil, and Qatar. The work they do impacts survivors of human trafficking and domestic violence, youth who are in poverty, immigrant workers, and people who want greater food security. Caravan Studios has received funding from Microsoft Philanthropies, Vodafone Americas Foundation, Humanity United, and the Bill and Melinda Gates Foundation, among others.

069: Primal Branding for Nonprofits

We interview Patrick Hanlon the author of Primal Branding and is the CEO and founder of THINKTOPIA, a global brand and strategic innovation practice for Fortune 100 clients including American Express, Levis, Bill and Melinda Gates Foundation, PricewaterhouseCoopers and many others.  

67.5: Content Marketing for Nonprofits

A fun, informative discussion with Olivia from the Whole Whale strategy team about how nonprofits should think about content to drive impact. 

067: Myth busting nonprofit marketing with science

We interview Dr Margaret Faulkner, Senior Research Associate,  Ehrenberg-Bass Institute for Marketing science at the business school, in the  University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.

Is it always better to focus on retaining customers at the expense of new ones?

066: How a company is turning credit points into purpose

We Interview the founder of Charity Charge, Stephen Garten, about how he got started and how his company is changing the charity credit card game. 

https://www.charitycharge.com/our-story/

• Instead of earning miles or bonus points, every transaction with the Charity Charge card allows you to donate 1% cash back to ANY nonprofit of your choice. It's an easy way to give everyday
• Unlike many giving-linked payment cards, the Charity Charge MasterCard issued by Commerce Bank is not limited to a single organization or cause — as with “affinity” cards — and there is no donation-processing fee, so recipient groups get the entire cash-back bonus. Consumers choose target charities when they sign up for the card and can change them at any time.

065: DoSomething.org on How to Do Cause Marketing

Recording from the Cause Marketing webinar presented by Samra Brouk, the Director of Business Development at DoSomething.org.