Using the Whole Whale - A Nonprofit Podcast

We talk with Roland Legiardi-Laura the ED of PowerPoetry.org about how they became the largest teen poetry platform in the US. Find out what the literacy gap has to do with incarceration and how we can use an algorithm to begin to quantify poetry.  

The Miracle Machine turns water into wine in just three days! The only hiccup, it's a hoax, a hoax that garnered over 500m impressions for the non-profit Winetowater.org. We talk with Chris Noble of Cause Media & Studio Good, about what we can learn from creating the press wave and how to gather usable data.

Read the show notes at: http://wholewhale.com/episode-5-turning-water-wine-data

We talk to the Chief Product Officer of Global Giving about A/B testing with Optimizely and discuss how to think about testing your site. Then discuss how the Obama digital team used A/B testing to drive an extra $60 Million in donations. 

Show notes at http://wholewhale.com/podcast

We talk about the National Technology Conference with the CEO of NTEN, Amy Sample Ward. Find out their tricks to create surveys and listen to an awesome pirate band. 

Big Data is revolutionizing the way we live, communicate and do business. The only way we will be able to leverage it in our nonprofits is if we understand the people, process, and products that can help us create a data culture. 

The concept of using the whole whole is an idea that looks at how we can treat data and technology the way that the Inuit used the whole whale as compared to the whalers of the 1900′s.