Using the Whole Whale - A Nonprofit Podcast

004: A/B Testing with Global Giving and Obama

March 19, 2014

We talk to the Chief Product Officer of Global Giving about A/B testing with Optimizely and discuss how to think about testing your site. Then discuss how the Obama digital team used A/B testing to drive an extra $60 Million in donations. 


Show notes at http://wholewhale.com/podcast

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