Using the Whole Whale - A Nonprofit Podcast

050: The data behind donor retention with CauseVox

April 14, 2016

Talking with Rob Wu the CEO of CauseVox about data from the 2015 donor retention nonprofit stats. How important is keeping and retaining a donor vs hunting for new ones? Why are first year donor's so likely to not return?  We discuss the data and more importantly how nonprofits should think about keeping their donors. 

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