Episodes
Tuesday Aug 20, 2019
139: Building Mental Availability to Grow Brands (rebroadcast)
Tuesday Aug 20, 2019
Tuesday Aug 20, 2019
In this rebroadcast of episode 67 with a new introduction, we debunk myths about burst advertising, branding, and customer retention with Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.
Version: 20240320
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