Using the Whole Whale - A Nonprofit Podcast

143: Why Out-of-the-box Analytics Fail - Simo Ahava

September 23, 2019

 This week's interview is with Simo Ahava, who is a partner and co-founder at 8-bit-sheep and also has been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014. Simo's blog has a singular purpose: To tell complicated stories in a simple, understandable, and actionable way at We discuss why out-of-the-box implementations of tools like Google Analytics to track web data fail to capture and show the most important business needs. Simo also shares what a bounce rate actually means and how organizations can better leverage their own web data. 


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