Using the Whole Whale - A Nonprofit Podcast

164: Is Personalized Video Worth the Lift?

February 24, 2020

When it comes to advertising and marketing, it's common knowledge that the more personalized the message, the better. But are personalized videos too heavy a lift? Oli Bridge, Head of Marketing at Bonjoro, says no. Rather, personalized video is the best way to double your fundraising efforts. 

This week, we sit with Oli Bridge as he walks us through the pros and cons of personalized video. Bonjoro is used to sending personalized videos to engage and delight customers and donors, and has seen massive results. Listen to find out more!

Find more about Oli Bridge and his work below:


Video Funnel Playbook:

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