Using the Whole Whale - A Nonprofit Podcast

171: How are donor emails cultivated in the first 45 days?

April 13, 2020

How does your organization treat donor emails in the first 45 days? According to research by NextAfter and Classy, 45 days is the threshold of where donors are most likely to upgrade their donation (aside from the 365 day mark). We interview Brady Joseph about their email cultivation study which analyzed 2,500 nonprofit donor emails and where they fail. 



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