Using the Whole Whale - A Nonprofit Podcast

177: The 7 Elements of a Primal Brand (reprise)

May 27, 2020

We have been seeing elements of the 7 elements of the primal brand everywhere and so we went back to a great episode with Patrick Hanlon the author of Primal Branding and is the CEO and founder of THINKTOPIA, a global brand and strategic innovation practice for Fortune 100 clients.

The seven elements we discuss from his book:

  1. Creation Story
  2. Creed
  3. Icons
  4. Rituals
  5. Pagans
  6. Sacred Words
  7. Leader

 

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