Using the Whole Whale - A Nonprofit Podcast

203: Hiring Robots to Write Donor Letters - Addressable

December 7, 2020

This week's interview with Adam Szarzynski, founder of Addressable walks through how their writing robots are helping thank tens of thousands of supporters. Adam created the company around a writing robot created by his father and then created a service for nonprofits to retain and re-engage donors. 

Their work has shown supporter lists that receive these personal handwritten notes have had response rates as high as 19%. Adam discusses strategies and timing for preventing lapsed donors. 

 

 

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