Using the Whole Whale - A Nonprofit Podcast
172: Expanding a Business to the EU is Hard - here’s why

172: Expanding a Business to the EU is Hard - here’s why

April 20, 2020

We interview EU Whalers Michaela Luecke and Luciana Padua about their experience expanding Whole Whale's digital agency services to Austria, Germany, Switzerland and Spain. After over a year of work and a few clients, Whole Whale has decided that the experiment just didn't work. 

There are many hard-earned lessons that we discuss starting companies in Germany and the different financial, legal, and social barriers that exist. This podcast is a must-listen for anyone looking to expand services to these regions.

Too often we only hear stories from the people that take risks and win - feeding the survivor bias in entrepreneurship that it is easy to succeed. We need people more like Luciana and Michaela, people willing to take a risk to start something new with a social purpose in their countries. 

Special thanks to them both for their efforts in pushing this initiative and taking a risk.

171: How are donor emails cultivated in the first 45 days?

171: How are donor emails cultivated in the first 45 days?

April 13, 2020

How does your organization treat donor emails in the first 45 days? According to research by NextAfter and Classy, 45 days is the threshold of where donors are most likely to upgrade their donation (aside from the 365 day mark). We interview Brady Joseph about their email cultivation study which analyzed 2,500 nonprofit donor emails and where they fail. 

 

Resources

170: The Unashamed Guide To Virtual Management - Author Ben Bisbee

170: The Unashamed Guide To Virtual Management - Author Ben Bisbee

April 6, 2020

Our country and most of the world shifted to work from home almost overnight, but are we doing it right? This week we talk about the world of remote work with Ben Bisbee, the co-author of The Unashamed Guide To Virtual Management. 

Working remotely is a reality of today's and tomorrow's workforce. With organizations switching from a model of only on-site employees to all WFH employees, managers need guidance on how to address the traditional and not-so-traditional issues that occur when staff is not collocated.

Get the book on Amazon: https://www.amazon.com/Unashamed-Guide-Virtual-Management/dp/1949036553

169: Census in the time of COVID-19

169: Census in the time of COVID-19

March 30, 2020

We interview Karthick Ramakrishnan a professor of public policy and political science at the University of California, Riverside, and founding director of its Center for Social Innovation. He is also a Board Member of The California Endowment, Chair of the California Commission on APIA Affairs, and Director of the Inland Empire Census Complete Count Committee

The US Census is currently underway during the COVID-19 crisis and many experts are worried that a true count will be made increasingly more difficult. Karthick makes it clear why the Census matters for each state and nonprofit, regardless of industry. 

 

About Karthick

Karthick Ramakrishnan is professor of public policy and political science at the University of California, Riverside, and founding director of its Center for Social Innovation. He has published many articles and 6 books, including most recently, Framing Immigrants (Russell Sage, 2016) and The New Immigration Federalism (Cambridge, 2015), and has written dozens of opeds and appeared in over 1,000 news stories. He was recently named to the Frederick Douglass 200 and is currently finishing a book entitled Citizenship Reconfigured (Cambridge, 2020). He holds a BA in international relations from Brown University and a PhD in politics from Princeton.

Ramakrishnan is also a Board Member of The California Endowment, Chair of the California Commission on APIA Affairs, and Director of the Inland Empire Census Complete Count Committee. Ramakrishnan directs the National Asian American Survey and is founder of AAPIData.com, which publishes demographic data and policy research on Asian Americans and Pacific Islanders.   

168: Catching Momentum in a Time of Coronavirus -

168: Catching Momentum in a Time of Coronavirus -

March 23, 2020

We interview  Mike Berland, the founder & CEO of research, data, and analytics firm Decode M who is an expert how people think and behave as consumers, voters, and decision-makers. We talk about His upcoming book "MAXIMUM MOMENTUM: How to Get It, How to Keep It" in the context of the Coronavirus news storm. Mike shares stories and tactics of how we should think about Momentum as both the mass and velocity of a message as it rises in the social consciousness. 

167: Fundraising in a Time of Uncertainty - Martin Leifeld

167: Fundraising in a Time of Uncertainty - Martin Leifeld

March 16, 2020

Interview with Martin Leifeld, Martin Leifeld is an author, consultant, coach and public speaker.  

During his 24 years of professional fundraising, Martin and his teams raised a staggering $500 million dollars. In 2018 Martin was named Outstanding Fundraising Executive by the Association of Fundraising Professional St. Louis Regional Chapter. 

We discuss how to deal with the discomfort of fundraising that especially shows up in times of uncertainty. Martin talks through some of the main themes from his book, "Five Minutes for Fundraising" 

  • Overcome anxieties and your fear of failing

  • Learn easy and effective ways to ask for money

  • Generate significant new funds for your non-profit

  • Bridge the gap between your fear of asking and people’s natural desire to give

 

 

166: The Best Way to Contact Congress - advice from Quorum

166: The Best Way to Contact Congress - advice from Quorum

March 9, 2020

We interview Alex Wirth, the co-founder of Quorum.us a leading legislative tracking tool. Alex shares what works in getting the valuable attention of elected officials. Should you use phone calls, mail, social? Should you send your messages all at once or overtime? 

Not all mediums are equal in gaining the attention of representatives and their staff, but they are listening. 

165: Fixing Flaky Volunteers - Allen Kramer

165: Fixing Flaky Volunteers - Allen Kramer

March 2, 2020

Looking to grow your volunteer base? Allen Kramer, president of Mobilize, on why data and tech are so important to the success of volunteer recruitment and retention. Mobilize is the events management and volunteer recruitment platform that connects mission-driven organizations and their supporters. Mobilize has been used by over 1,000 organizations and 1.3M volunteers, in just the last 2 years.

Tune in as Allen explains how tracking volunteers through their entire journey can eliminate unnecessary dropoff at nearly every stage of engagement. Greater volunteers, greater impact!

 

To read more about volunteer impact, visit:

 

 

164: Is Personalized Video Worth the Lift?

164: Is Personalized Video Worth the Lift?

February 24, 2020

When it comes to advertising and marketing, it's common knowledge that the more personalized the message, the better. But are personalized videos too heavy a lift? Oli Bridge, Head of Marketing at Bonjoro, says no. Rather, personalized video is the best way to double your fundraising efforts. 

This week, we sit with Oli Bridge as he walks us through the pros and cons of personalized video. Bonjoro is used to sending personalized videos to engage and delight customers and donors, and has seen massive results. Listen to find out more!

Find more about Oli Bridge and his work below:

Bonjoro: https://www.bonjoro.com/

Video Funnel Playbook: https://www.bonjoro.com/videofunnelplaybook

163: How to use the Impact Method - Sarah Olivieri

163: How to use the Impact Method - Sarah Olivieri

February 18, 2020

We interview Sarah Olivieri about the Impact Method and how to apply it to your nonprofit. 

 

Sarah Olivieri is a nonprofit business strategist, #1 International Best Selling author, and former Executive Director. She has been featured on over 30 podcasts and is the creator of the Impact Method™ - a framework that helps nonprofits simplify their operations, build aligned teams, and make a bigger impact without getting overwhelmed or burning out.

Sarah received her BA from the University of Chicago with a focus on globalization and its effect on marginalized cultures, and holds a master's degree in Humanistic and Multicultural Education from SUNY New Paltz.

Sarah has over 15 years of nonprofit leadership experience. She was the co-founder of the Open Center for Autism, the Executive Director of the Helping of War Foundation, and co-author of Lesson Plan a la Carte: Integrated Planning for Students with Special Needs.

As the founder and heart behind PivotGround, Sarah helps nonprofits make a big impact with relative ease.

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