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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes
Monday Oct 05, 2020
Monday Oct 05, 2020
This week Kariesha Martinez and George Weiner discuss ideas and factors impacting Giving Tuesday, the day of giving on Dec 1st, 2020 this year.
They also talk through the annual Whole Whale prediction for funds raised. Based on our analysis that incorporates an adjusted linear regression, trends in Google Search terms around “Giving Tuesday,” and national giving trends, we predict that $605 million will be raised on Giving Tuesday 2020. This will be a 18% or $94 million increase over 2019’s record-breaking estimated pull of +$400 million.
Giving Tuesday 2020 Predictions and Statistics, courtesy of Whole Whale
Monday Sep 28, 2020
Monday Sep 28, 2020
This week we dive into the world of cryptocurrency donations with The Giving Block. Pat Duffy, the Co-founder of The Giving Block shares how and why the cryptocurrency owners are interested in donating.
Setting up donation pages that accept cryptocurrency can open the door to new donors. Pat also shares how they are working on BitcoinTuesday to increase giving around #GivingTuesday.
Monday Sep 21, 2020
Monday Sep 21, 2020
This week's 2 for 2 episode of Whole Whale's podcast focused on social impact ideas invited Tim Sarrantonio, Director of Strategic Partnerships at Neon One. These ideas are evaluated based on their impact, financial viability, and reach.
Impact ideas from Tim: Smart speaker donor management and giving, Marketplace for giving days to be created and listed.
Ideas from George: Donor Thank you service, white label GoFundme.
Monday Sep 14, 2020
Monday Sep 14, 2020
On this 2 for 2 series, we share and evaluate social impact business ideas with Joe Magee. The ideas are evaluated across Impact, Financial viability, and Scalability.
Ideas
- Modern day, digital first PBS: A direct to consumer education “channel” delivered via app
- Crowd-Sourced Children symptoms platform to help parents understand the conditions/dynamics kids are dealing with during this pandemic.
- Daily Digest on Media consumed by kids with conversation talking points.
- Personal Family podcast history in-a-box
About Joe
Joe Magee is a serial entrepreneur. He has created multiple businesses and recently exited his last venture, Rallybound, which has evolved into Neon One. He currently advises and invests in early stage companies while he's working on his next venture. You can find him on Twitter @KJMagee or his writings on Medium: https://medium.com/@kjmagee
Resources: https://storycorps.org/
Monday Aug 31, 2020
Monday Aug 31, 2020
This week we trade social impact ideas with Adam Soclof, senior Brand Marketing expert.
We exchange 4 social impact/b corp/nonprofit ideas. We thrash on the idea, 'why would this fail', 'why would it succeed', the difficulty of execution. Not being precious with the idea, knowing that others may take it and run.
We then score the idea based on Impact, financial viability and scalability. The loser donates to the winner's charity of choice.
This week's ideas:
- Sponsored shower stations in cities.
- Under Profiled day, helping underserved people become seen on LinkedIn.
- Homeless donation platform itemizing ways to help as a service.
- Don't Profile Me Day, raising awareness about camera facial recognition.
Wednesday Aug 26, 2020
Wednesday Aug 26, 2020
Jay Buys the co-founder of B-corp design agency Visceral joins as a guest for the new 2 for 2 Whole Whale interview format.
We trade 2 ideas with each guest that also comes with 2 social impact/b corp/nonprofit ideas. We thrash on the idea, 'why would this fail', 'why would it succeed', the difficulty of execution. Not being precious with the idea, knowing that others may take it and run.
We then score the idea based on Impact, financial viability and scalability. The loser donates to the winner's charity of choice.
Monday Aug 17, 2020
Monday Aug 17, 2020
Host Kariesha Martinez interviews Liz Eddy, Co-Founder + CEO of lantern.co
Liz built her first company at 15 and led communications from inception for the nation's first free, 24/7 crisis support line, Crisis Text Line. She's also a board member of Experience Camps, a free summer camp for grieving kids.
Monday Aug 10, 2020
Monday Aug 10, 2020
After 6 amazing years of working with Whole Whale, Laura Clevenger our Impact Whaler is moving on to become a doctor. George interviews Laura's experience of working at the company, our hiring process and how she was able to become the kind of employee that could challenge her boss.
This episode is a must-listen for anyone starting their career or interested in working at Whole Whale.
Tuesday Aug 04, 2020
Tuesday Aug 04, 2020
Thursday Jul 30, 2020
Thursday Jul 30, 2020
Whole Whale has been working on our most comprehensive online course in history focusing on Online Fundraising. Dean of Whole Whale University, Meredith Esquivel walks us through every step along the way to creating this course. From idea, planning, writing, editing, filming, marketing and launching.
This podcast dives into how the sausage is made when it comes to our online course creation including the costs and tactics involved.
Resources