Using the Whole Whale - A Nonprofit Podcast

145: End-of-Year Fundraising Tips for 2019

Megan Anhalt, Chief Strategy Officer of Whole Whale shares advice for EOY fundraising and what your nonprofit should be doing to maximize holiday giving. Did you know that 12% of funds are donated in the last three days of December? We discuss how this, Giving Tuesday and other events/behaviors should impact your EOY strategies. 

 

More online fundraising strategies in our resources at Whole Whale. 

144: Why We Sent a Whaler to Buenos Aires

We interview Meredith Esquivel, Marketing Manager and Dean of Whole Whale University about why she spent the month of September, 2019 in Buenos Aires working remotely. Meredith explains the perk that Whole Whale offers through https://www.hackerparadise.org/ that pays for whalers (staff) to work remotely for the company. We explore the pros and cons of the program and why we're keeping it. 

 

143: Why Out-of-the-box Analytics Fail - Simo Ahava

 This week's interview is with Simo Ahava, who is a partner and co-founder at 8-bit-sheep and also has been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014. Simo's blog has a singular purpose: To tell complicated stories in a simple, understandable, and actionable way at simoahava.com. We discuss why out-of-the-box implementations of tools like Google Analytics to track web data fail to capture and show the most important business needs. Simo also shares what a bounce rate actually means and how organizations can better leverage their own web data. 

 

142: How to Stand Out like a Stand Up Comedian - Leigh Kessler

Interview with Leigh Kessler, one of the most recognized comedians on the VH1 network, regularly appearing on hit shows like "The Greatest", and the network's top-rated show "Best Week Ever", and CNN Headline News where he was a comedy panelist on "Showbiz Tonight". Today he is a frequent speaker & presenter on technology, fundraising, data strategy, and audience development. Currently, Leigh works as the VP of Marketing for CharityEngine, a donor journey management software. 

In this podcast, Leigh shares what social impact organizations can learn from the world of stand up comedy and how to craft and own their own voice in a crowded market. 

 

141: The Making of Nonprofit Management 101 Book

This comprehensive book about Nonprofit management just released its second edition and the editor, Darian Rodriguez Heyman talks about the process and lessons learned. We learn about the process of gathering experts, making the asks, and the marketing involved in creating the book. In just two short weeks, Nonprofit Management 101 has become a top seller on Amazon's nonprofit books list.

 

140: Crash Course in NGO State Fundraising Compliance

When is it OK to drive above the speed limit when it comes to registering your nonprofit in each State? With millions being raised across the digital landscape this decision could cost your nonprofit thousands in fines if you don't understand the rules. Ronald J. Barrett, VP, Nonprofit Services at Cogency Global and Author: Nonprofit Fundraising Registration: Nolo’s 50-State Digital Guide  helps us learn enough to drive safely through State filing compliance.

This crash course will save you hours in weeding through the nuance of this complex issue and possibly even more in filing mistakes. 

 

139: Building Mental Availability to Grow Brands (rebroadcast)

In this rebroadcast of episode 67 with a new introduction, we debunk myths about burst advertising, branding, and customer retention with Dr Margaret Faulkner, Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science at the business school, in the University of South Australia. Margaret’s primary areas of expertise and research are in measuring consumer-based brand equity and advertising effectiveness, with a focus on tracking brand health and the effectiveness of marketing efforts. Her research in the not-for-profit sector shows the importance of the laws of growth for all brands.

 

Full marketing science resources here.

138: Gaming & Live Stream Fundraisers Raising Millions - Tiltify

Tiltify is a leading platform for live stream fundraisers for nonprofits. Michael Wasserman their CEO (Creative Evil Overlord), explains how the platform works and what makes for a successful stream. 

137: Our Employee Gave 3 Months Notice - here's why

This episode comes from inside of Whole Whale where our analyst whaler, Jack Downs talks about why he gave 3 months notice to George (founder of Whole Whale). It is Whole Whale's requested policy that employees give 3 months notice, something unheard of in standard 2 weeks notice HR policies. This conversation explores the reasoning, the drawbacks, and makes the case for longer notice. 

136: Managing Facebook Fundraiser Effectively - GoodUnited.io

Facebook fundraisers are raising hundreds of millions for nonprofits. This new avenue of giving continues to grow with Instagram donation stickers and increasing use of the Birthday fundraiser feature. Jeremy Berman, Founder and President of GoodUnited.io discusses the process of managing and thanking the donors giving on Facebook.