Using the Whole Whale - A Nonprofit Podcast

108: The Creation of #GivingTuesday by the 92nd Street Y

The Chief Innovation Officer, Asha Curran shares the story of how the 92nd Street Y created the epic day of #GivingTuesday. This day of giving follows Black Friday and Cyber Monday in the US and has been adopted on various days across the globe. In 2017 it raised over $300M and there is no way it would have grown to this level if the 92nd Street Y hadn't done one critical thing when they designed it...

107: Raising +100k Coats and Dollars From the Rising Generation at New York Cares

Gary Bagley, Executive Director of New York Cares shares how the organization is on track to raise its 2 millionth winter coat for homeless New Yorkers. How they use text messaging and other technologies to improve volunteering engagement. We also discuss how they've built a strong young professional's board called Rising Leaders that are contributing big dollars and impact to the organization. 

106: Harnessing Digital Campaigns

We interview Adam Faircloth, Senior Digital Strategist and Beth Palmisano,  Director of Integrated Fundraising about how they used a digital campaign to drive impact and fundraising outcomes at the USO. 

105: (short) Don't build that app!

In this short episode, we make the case for not building an app. When you balance the cost and facts of app usage it is probably the worst technical investment your organization can make.

104: Keeping Nonprofit Brands Current

Sarah Durham, CEO of Big Duck shares current trends in nonprofit branding and communications. We discuss how much has changed since the company's founding in 1994 and what has stayed the same. 

103: What to do with Facebook Fundraising

Facebook's donation tool charges 0% and has raised hundreds of millions for nonprofits that know how to use it. Digital fundraising strategist, Julia Campbell walks us through how your organization can use this powerful platform. 

102: Crafting a digital strategy for TFA

A case study of how Teach For America implemented a digital strategy across the organization. This case study goes through the process that Peter Petralia, Partner at Modern Craft led. We learn the key elements involved in steering an organization of this size. 

101: Lyft-ing up Social Impact: Inside CSR at Lyft

We interview Lisa Boyd, Senior Manager of Social Impact at Lyft. This ridesharing company is setting a standard for social impact that includes the largest carbon offset programs in history, direct donations and offering free "relief rides" that make a difference for thousands. 

 

100: Seth Godin on nonprofit strategy & parenting

Acclaimed author, marketer, and teacher, Seth Godin shares his insight into nonprofit strategy. Thinking around using status, tension and slow growth over time to build organizations are just some of the thoughts shared in our 100th podcast! 

099: Earworms for good: Music for social impact

We talk with Greg Thomas, Whole Whale's campaign strategist and in house musician about the use of music and jingles for impact.