Using the Whole Whale - A Nonprofit Podcast

105: (short) Don't build that app!

In this short episode, we make the case for not building an app. When you balance the cost and facts of app usage it is probably the worst technical investment your organization can make.

104: Keeping Nonprofit Brands Current

Sarah Durham, CEO of Big Duck shares current trends in nonprofit branding and communications. We discuss how much has changed since the company's founding in 1994 and what has stayed the same. 

103: What to do with Facebook Fundraising

Facebook's donation tool charges 0% and has raised hundreds of millions for nonprofits that know how to use it. Digital fundraising strategist, Julia Campbell walks us through how your organization can use this powerful platform. 

102: Crafting a digital strategy for TFA

A case study of how Teach For America implemented a digital strategy across the organization. This case study goes through the process that Peter Petralia, Partner at Modern Craft led. We learn the key elements involved in steering an organization of this size. 

101: Lyft-ing up Social Impact: Inside CSR at Lyft

We interview Lisa Boyd, Senior Manager of Social Impact at Lyft. This ridesharing company is setting a standard for social impact that includes the largest carbon offset programs in history, direct donations and offering free "relief rides" that make a difference for thousands. 

 

100: Seth Godin on nonprofit strategy & parenting

Acclaimed author, marketer, and teacher, Seth Godin shares his insight into nonprofit strategy. Thinking around using status, tension and slow growth over time to build organizations are just some of the thoughts shared in our 100th podcast! 

099: Earworms for good: Music for social impact

We talk with Greg Thomas, Whole Whale's campaign strategist and in house musician about the use of music and jingles for impact.  

098: Crisitunities & other story telling campaigns tactics

This week on the podcast we talk with Megan Anhalt, a digital campaign expert who has worked with DoSomething.org, CZI, and Purpose. Megan shares her research and training around the elements of storytelling for campaigns and what it takes to "go viral". We explore how nonprofits can and should take advantage of 'crisitunities', moments when the news and world events create an opportunity for a message.

097: How GuardianX is leveraging tech for social change

It's Friday night. You've left a bar, said goodbye to your friends heading in the opposite direction, and are walking the 8 blocks home. Or perhaps you've worked late and are making your way to a different subway station to get home because your normal train isn't running. Maybe you're in a new town at a conference and figuring out the best way of getting back to your Airbnb after a night of networking and negronis. 

After his wife witnessed one of the above everyday situations gone terribly wrong — she was the one to call the police as a sexual assault unfolded before her eyes — Finnish lawyer Marc-Johann Kavantsaari began to explore the ways the phones we carry with us (and their tracking devices) could be used for safer commutes home. GuardianX was born and the former lawyer became a tech entrepreneur. 

But what's the best way of using our everyday, back-pocket tech to combat social issues? And is the tech actually the solution? We asked Marc about this, as well as finding the metrics that matter for a startup social impact organization like GuardianX, in this week's episode of Using the Whole Whale. 

096: How to #win at Facebook advertising

This week on the podcast, we talk about the website that Shall Not Be Named: Can we still use Facebook advertising for good (could we ever use Facebook advertising for good?).

tl;dr — yes. 

Our own Digital Advertising Whaler Jasmine Cordew joins us to talk about navigating the Social Network for social impact.

There are several advantages for nonprofits because of Facebook’s recent drop in trust, be it their now fee-free donations, their promotion of fundraisers, and the ROI for Facebook advertising. It’s no secret that you have to pay to play in order to get meaningful social media engagement these days, and Facebook advertising is consistently one of the cheapest and most targeted ways to drive brand awareness, engage your followers, and build traffic and conversions on your website.