Using the Whole Whale - A Nonprofit Podcast

049: Bit.ly and Canva Tips from TopNonprofits

Quick, easy tips for how and why to use Bit.ly and Canva from Amy Devita from Topnonrpofits.org. 

048: How to Select, Run, and Attend a Conference like a Boss

Spring is when conferences start to heat up in the nonprofit sector. Ritu Sharma, the cofounder of Social Media For Nonprofits has years of experience running, speaking and attending conferences that help the nonprofit sector. We cover what to look for in a conference, tactics to help you find a speaking role, ways to keep costs down, and the best way to focus your networking. 

047: Back to the Future of Fundraising with MJFF

How do you turn social and media attention into donors for your organization? Emily Moyer, the SVP of Marketing and Digital Strategies at the Michael J. Fox Foundation explains the process of moving friends to funders. They were able to capture the attention from Back to the Future Day in 2015 and turn it into a record breaking fundraising year around #GivingTuesday. 

This goes far beyond the luck of having a celebrity attached to the foundation and instead speaks to the methodical approach Emily's team takes to tracking and nurturing their audience. 

046: What happens when the world has internet? Avinash Kaushik

With projects like Google Loon, universal access to internet is becoming a matter of when - not if. In this brief discussion, we discuss the impact that universal connectivity will have on nonprofits and what web analytics will look like in this landscape. Avinash Kaushik, the Digital Marketing Evangelist for Google, co-Founder of Market Motive Inc and author of best selling analytics books. Avinash shares his thoughts on how nonprofits will be able to move from a transient to a persistent connection with donors and how new opportunities will open up for under developed countries. 

045: Data Storytelling Time with Avinash Kaushik

Data data everywhere, but not a drop to analyze. Avinash Kaushik, the Digital Marketing Evangelist for Google and author of best selling analytics books shares his thoughts on the difficult process of turning data into insights. How can we tell stories with our data and what is the role of a data analyst in a nonprofit? Avinash shares great frameworks for how to approach the MASSIVE problem of leveraging data in an organization. 

See all of the Avinash podcast show notes. 

044: Using Marketplaces to Move Hunger

This week we talked with the founder of MoveforHunger.org, Adam Lowy about they built a platform that helps save the food that is normally wasted when people move. 

043: Monetizing Your Nonprofit's Core Competency

Interview with Steve Vick the founder of Nonprofit Ally and Noble Paws. He talks about his inspiration and approach to creating both organizations in a way that supports revenue and makes a difference in the world. 

042: Turning Small Actions into Big Wins with Change.org

Change.org is the largest website for petitions on the internet with over 100 million users. Petitions can be a powerful way to engage an audience and draw attention to an important issue in the world. We interview Meghan Teich, the west coast client manager about the best way for nonprofits to leverage the platform. 

041: Reading Literacy On Call for Lower Schools

TutorMate is a program run by Innovations for Learning that connects trained, remote volunteers to help younger students with reading literacy. We talk with Dan Weisberg, the National Director of TutorMate about how they developed and scaled the program.

040: Bots don't donate, so don't pay to reach them

A conversation with ad fraud expert Dr. Augustine Fou about how bots are still tricking ad buyers. Also what to look out for in your analytics. 

Podcast resources from this ad fraud episode.