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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes
Tuesday Jun 09, 2015
Tuesday Jun 09, 2015
Brian Reich speaker and author of Shift & Reset enters the rapid fire round with us to discuss what the nonprofit industry should stop doing.
Tuesday May 26, 2015
Tuesday May 26, 2015
Author and speaker, Brian Reich discusses his book Shift & Reset. What does it mean to make a social impact? How should we think about our mission if we ACTUALLY want to change how the world works?
Tuesday May 12, 2015
Tuesday May 12, 2015
Hear the inside story of how Josh Hurd, Founder of Cause IQ got started and has built his product. CauseIQ provides information and tools to help companies discover new nonprofit clients. Their customers are consulting, financial services, accounting and IT firms that provide services to trade associations, foundations, charities, and other nonprofit organizations.
Thursday Apr 23, 2015
Thursday Apr 23, 2015
Dr. Janxin Leu, Director of Product Innovation at HopeLab explains how their behavioral approach to game design led to ground breaking results in a game designed to fight cancer.
Thursday Apr 09, 2015
Thursday Apr 09, 2015
Matt Addler, founder of MÁS strategies, a marketing firm that helps nonprofits reach and speak to the right Latino market discusses why we need to think differently about this growing audience.
Monday Mar 30, 2015
Monday Mar 30, 2015
Games are fun and social change is serious. Right? We talk with Asi Burak, the president of GamesForChange.org an organization that leads the sector in thinking about the intersection of games and social change. Their annual Games For Change conference brings together the leaders in the gaming and social sector fields to learn about cutting edge advances in the field.
Tuesday Mar 24, 2015
Tuesday Mar 24, 2015
We talk with Jereme Bivins, Digital Strategist at The Rockefeller Foundation and RJ Bee, SVP of Hattaway Communications.
The platform they created is called HatchForGood.org
Hatch acts like a concierge, connecting you to a suite of tools and a growing community to help you leverage storytelling to drive social impact and improve the lives of the poor and vulnerable around the world.
Stories with purpose don’t just materialize—they’re strategically planned, they’re creatively crafted, and they're designed to achieve measurable outcomes.
Tuesday Feb 17, 2015
Tuesday Feb 17, 2015
Interview with Josh Tabb, the Global Digital Strategist for Malaria No More. We discuss how they use web and text messaging data to fight the spread of malaria in Aftrica.
Monday Feb 09, 2015
Monday Feb 09, 2015
In our conversation with Dr. Augustine Fou , Group Chief Digital Officer; Ad Fraud Researcher, he warns that “Nonprofit advertisers are some of the most vulnerable to ad fraud as they frequently receive remnant ad inventory with higher levels of fraud.” In the coming years, nonprofits need to “beware of vague reporting of where ads are being served, and focus on clear user actions taken on their sites instead of impressions and clicks. Always test and verify traffic, remember that bots don’t donate or volunteer, that’s what you should be measuring against ad spends.”
Monday Feb 02, 2015
Monday Feb 02, 2015
Sarah Durham, the president of the nonprofit digital branding agency Big Duck, discusses the results of a rebranding survey of hundreds of nonprofits. If your nonprofit is considering a rebrand of the logo, website, or communication materials it is important to understand the key ingredients that can make the difference for success.