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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes
Thursday Dec 09, 2021
Thursday Dec 09, 2021
We talk with Magali the Co-founder & Chief Revenue Officer at atlasGO about how the platform saw an explosion of use during the pandemic. The most popular activities used to fundraise quickly expanded beyond walks and runs to things like gardening for a cause and atlasGO supported all of them.
About Magali Mathieu
Tuesday Dec 07, 2021
Tuesday Dec 07, 2021
Nonprofit news for the week of December 6th, 2021
GivingTuesday Raises Record $2.7 Billion In Donations
Annual day of generosity GivingTuesday has generated approximately $2.7 billion in donations, according to the folks at givingtuesday.org. The record-setting day of generosity topped 2020’s giving sum by 9%. While the increase in donations from 2019 to 2020 was, percentage-wise, much higher, 2021’s total donations still set a record. Learn more about GivingTuesday’s efforts to understand philanthropic and charitable generosity through their GivingTuesday Data Commons.
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Clinton Foundation Donations Drop 75% Since Presidential Run
The Clinton Foundation, an international-facing organization focused on numerous programs like international sustainability and leadership development, saw a decrease in charitable donations of nearly 75% since its peak during Hillary Clinton’s presidential run. While the organization says it was able to fully fund programs by tapping into its significant endowment, the foundation says it was hurt by the inability to host in-person fundraising events. More broadly, the organization is experiencing a financial trough as the celebrity politicians who founded it continues to recede from the public arena.
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Summary
- Ex-Stripe execs, VCs launch new nonprofit to promote ‘responsible’ innovation
- Nonprofit shows dignity to Indigenous asylum-seekers who are ‘bullied’ south of the border
- Nonprofit launches ‘Black City Hall’ to address gaps in access to critical services - The Boston Globe
- $2.4M Donated for Crypto Tuesday
- Big day for miniature horses: Ribbon cutting opens therapy nonprofit's grant-supported new barn
Thursday Dec 02, 2021
Thursday Dec 02, 2021
Find the full Nonprofit Benchmark Advertising study.
About the Nonprofit Advertising Benchmark Study
The study was conducted from Form 990 data from 7,171 U.S. 501(c)(3) organizations with $1 to $10 million in revenue from 2018-2019 courtesy of Cause IQ (filing years 2019 and 2020). The goal was to create a large enough sample size to answer questions about advertising size for nonprofits that rely on common funding methods.
There are 1.44 million 501(c)(3) nonprofit organizations, about 5% (72k) are between $1M and $10M in revenue, 1.5% (21.5k) are above $10M.
This study represents a full population of nonprofits that fit the study criteria. The study criteria removed chapter organizations, childcare educational institutions, organizations with no employees, and hospitals because of their different revenue-generating operating structures.
This study relies on the reported advertising field in the Form 990. The IRS defines the advertising field (line 11 on section 9 of Form 990), as ad spend itself and direct costs for independent contractors executing said ad spend. However, line 11e may also include some of the costs associated with advertising consultants and is determined by the organization’s filing decision.
This study is a partnership with Whole Whale, a B Corp digital agency that helps nonprofits use their resources wisely and Cause IQ, the leading nonprofit data platform.
Tuesday Nov 30, 2021
Tuesday Nov 30, 2021
Nonprofitnewsfeed.com summary of the week.
This Giving Tuesday Eve, Beware of Scams!
On this day before Giving Tuesday, consumers are being asked to be on the lookout for scams. The Better Business Bureau has published a guide to making informed decisions about donating. Nonprofits should make this process easy for prospective donors by being transparent, proving credibility, and making donation gateways safe, secure, and easy to navigate. If your organization has a seal of approval for a major charity rating organization, making that easy to ascertain can be a big step towards making donors feel secure about donating to your cause.
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Supply Chain Disrupting Toy Donations Going Into Holiday Rush
In Minnesota, global supply chain issues are disrupting the delivery and donation of toys this holiday season, according to the Star Tribune. The pandemic economy has spurred vulnerabilities in the supply of toys and other essential goods, while pushing the price of staple food items like meat sky high. PRISM, a nonprofit in the Twin Cities, is preparing for delivery issues by beginning their toy drive early, as is the local chapter of the Salvation Army. Due to increased shipping costs and labor shortages, amid surging demand, nonprofits are bracing for what will be another whirlwind end-of-year for nonprofits that provide physical goods to folks this holiday season.
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Summary
Tuesday Nov 23, 2021
Tuesday Nov 23, 2021
Nonprofits Gear Up For Annual GivingTuesday
GivingTuesday, the annual fundraising event held the Tuesday after Thanksgiving, is already beginning to drive nonprofit communication and marketing strategies as we enter the holiday season. Agency Whole Whale (the creators of this newsletter) predicts over $3 Billion in total GT revenue, while organizations like the Giving Block are trying to bring crypto donations to the forefront. Meta (the newly named parent company of Facebook) has announced $8 million in matching GivingTuesday donations, while organizations like CARE are marketing giving opportunities with a substantial 5x match.
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Give.org Releases Nonprofit Donor Trust Report
Give.org, associated with the BBB (Better Business Bureau) has released its “Donor Trust Report 2021: Profiles in Charity Trust and Giving” report. The report seeks to understand the relationship between donors and charities with the mission to strengthen existing ties and strengthen trust. Other reports include a study on “Charity Impact” and “Sexual Harassment and the Charitable Sector,” which further illuminate how charities can build genuine trust among staff, board members, and the general public.
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Summary
- Labor shortage hits nonprofit organizations harder than other business sectors
- UN to Elon Musk: Here's that $6 billion plan to end world hunger
- Tech Supported Uptick In Nonprofit Financial Liquidity
- The ‘Fearless Girl’ Statue Is in Limbo
- Expenses are up 140% for CT nonprofit's food pantries. Person to Person CEO says it's due to inflation and high need.
- nonprofit creates parks in empty city lots | STLPR
Friday Nov 19, 2021
Friday Nov 19, 2021
George Weiner interviews Ali Glazer, Advertising Lead at Whole Whale about the current digital ads landscape and where the Google Ad Grant is. Set it and forget it doesn't work for end-of-year campaigns and there are some great updates that can lead to increased donations.
Ali walks through some of her favorite tactics and discusses the upcoming Google Ad Grant cohort in 2022.
Resources:
Tuesday Nov 16, 2021
Tuesday Nov 16, 2021
Nonprofit News summary
Prediction: GivingTuesday To Generate Over $3 Billion In Donation Revenue
Nonprofit digital marketing agency Whole Whale predicts that for the first time ever, GivingTuesday will generate over $3 Billion in revenue. While 2020 saw unprecedented charitable giving in the throws of the pandemic, the agency predicts revenue will surpass that record. “Based on our analysis that incorporates an adjusted linear regression, trends in Google Search terms around “Giving Tuesday,” and national giving trends, we predict that $3.048 Billion will be raised on Giving Tuesday 2021. This will be a 27% or $648 million increase over 2020’s record-breaking $2.4B.” (Disclosure that Whole Whale is the creator of this newsletter)
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Food Pantries Feeling The Brunt of Inflation & Supply Chain Issues
Food pantries across the country are feeling the brunt of both supply chain issues and higher costs of food going into the holiday season, according to local reporting. “The price of meat, turkeys, ground beef, you name it, the price of meat has just skyrocketed. It’s hard to get your hands on mass quantities or turkeys and we will be feeding mass quantities of people this holiday season,” according to nonprofit Loaves and Fishes - Friendship Trays CEO Tina Postel. Newly released economic data shows that inflation has reached a 30-year high.
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Summary
- Digital Currencies Are Shiny, New And Some Are Unstable
- Fraudsters siphon $830,000 meant for homelessness nonprofit – KIRO 7 News
- A King County nonprofit raises all staff salaries to $70,000 minimum. Will more organizations follow?
- Duke students' nonprofit Operation Climate tackles science misinformation through storytelling
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
Bipartisan Infrastructure Bill Passes, Includes Energy Updates For Nonprofits
The $1-trillion bipartisan infrastructure bill passed the U.S. House of Representatives last Friday, to become one of the most significant investments in infrastructure in U.S. history. The bill includes provisions for helping religious and nonprofit organizations update the sustainability of their spaces and buildings, according to reporting by Haaretz. “The Nonprofit Energy Efficiency Act in the bipartisan infrastructure bill fixes that by providing critical funds for nonprofits to upgrade decades-old buildings with inefficient heating and cooling systems, lowering energy costs and reducing their environmental impact,” according to Elana Broitman, the senior vice president for public affairs at the Jewish Federations of North America. The funding includes up to $50 million in grants as part of the program.
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Governments and Private Foundations Announce $1.6 Billion In Support of Indigenous People
Governments including those of the U.K., Germany, Norway, U.S., and the Netherlands have announced, in partnership with numerous private foundations, a $1.6 billion pledge to support indigenous communities at the COP26 climate summit. The program seeks to both promote anti-deforestation efforts and support local communities. The Ford Foundation, one of the initiative's partners, notes that “a growing body of evidence shows that Indigenous Peoples are the most effective guardians of biodiverse tropical forests.” The partnership seeks to include local and indigenous communities in the decision making process regarding climate mitigation. “Indigenous Peoples and local communities manage half the world’s land and care for an astonishing 80% of Earth’s biodiversity,” according to the press release.
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Summary
- EducationSuperHighway eyes free WiFi to solve the digital divide
- WFP chief responds to Elon Musk's challenge on world hunger - CNN Video
- Jeff Bezos pledges $2 billion toward combatting deforestation
- #NFTuesday - The Giving Block
- Nonprofit helps those with former convictions find jobs
Thursday Nov 04, 2021
Thursday Nov 04, 2021
On this episode George, Chief Whaler of Whole Whale does an exit interview podcast with Janai Cornwell, Senior Digital Advertising Associate. They talk about what is great about learning at an agency, the decision to go in-house at a nonprofit, and why mobile matters in ads.
Tuesday Nov 02, 2021
Tuesday Nov 02, 2021
nonprofitnewsfeed.com
Climate Takes Center Stage At COP26 Summit In Glasgow
The world’s attention is focused on Glasgow this week as the global COP26 climate conference begins. With world leaders like Joe Biden and Narendra Modi in attendance, the summit will again push collective climate action to the forefront of a global conversation about sustainability. The summit, which has drawn lots of attention including from grassroots activists, is seen by many as a follow-up to the previous meeting of this scale held in Paris. This summit represents one of the rare instances where nations, NGOs, and International Organizations meet to collectively debate the next steps for addressing the climate emergency. Notably absent are the leaders of China and Russia, two of the top four climate emissions emitters.
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The 2021 Nonprofit Advertising Benchmark Study: $12k is the mean
Certified B Corps digital agency Whole Whale, the creators of this fine newsletter, have released a nonprofit advertising study designed to give nonprofit communication professionals a look into broader trends in how the industry approaches digital advertising. Based on data from over 7,100 organizations, the study includes advertising insights broken down by an organization’s age, size, type, and number of employees. The report is publicly available for free, and the dashboard plus raw data is available for purchase. This study is a partnership between Whole Whale and Cause IQ, the leading nonprofit data platform, and the data sampled are representative of the organizations that fit the study criteria.
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Summary