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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes
Tuesday Jun 08, 2021
Tuesday Jun 08, 2021
Nonprofit news summaries for June 7th
Direct mail price hikes and a push for transparency in politics by nonprofits.
USPS Price Increase May Lead To Headache For Nonprofits
The United States Postal Services (USPS) has filed for an increase in prices averaging nearly 6.9% system-wide, according to the Nonprofit Times. As many nonprofit organizations still rely on direct mail strategies for reaching donors, the average increase of 7.8% for Nonprofit Marketing Mail (NMM) could prove to be disruptive for organizations seeing slim net fundraising revenue from mail outreach. A decrease in mail volume of over 28% over the last decade has put the USPS in an awkward position, forcing it to balance public service with ever-decreasing revenue.
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Political Data Transparency Nonprofits Merge To Form OpenSecrets
Two leading “money-in-politics” accountability nonprofits, the Center for Responsive Politics (CRP) and the National Institute on Money in Politics (NIMP), have merged to form OpenSecrets, a “state-of-the-art democratic accountability organization.” This announcement comes on the heels of a contentious 2020 election that far surpassed previous elections in terms of spending. “This merger brings together decades of expertise, massive data sets, and the kind of analysis that researchers, journalists, advocates and individuals rely on to understand the influence of spending on politics,” according to OpenSecrets Executive Director Sheila Krumholz. Nonprofits, PACs, and other advocacy organizations operating within this space should pay attention to increasing calls for (and expectation of) financial transparency.
Summary
- Once a Bastion of Free Speech, the A.C.L.U. Faces an Identity Crisis
- Black-led nonprofit receives 'reparations payment' from slaveholder's descendant
- Charity: Water launches celebrity-funded Bitcoin Water Trust
- 50 brands giving back to the LGBTQ community
- Hackers Stole $650,000 From Nonprofit and Got Away, Showing Limits to Law Enforcement’s Reach
- Nonprofit 'spokescat' saving the world one post at a time
Wednesday Jun 02, 2021
Wednesday Jun 02, 2021
Nonprofit News for the week of June 1st, 2021.
Tulsa Massacre After 100 Years: Nonprofits Part Of Efforts To Bring Justice
The Tulsa massacre, one of the most egregious examples of racial violence in American history, marks its 100th anniversary. After “Black Wall Street” was destroyed by mobs of white supremacists, efforts to bring justice are underway. The Oklahoma Archaeological Survey, associated with the University of Oklahoma, will begin work to find, identify and preserve victims’ remains. The nonprofit Centennial Commission is building a historic center to preserve the oft-overlooked history of the massacre, though the organization has drawn criticism for not providing reparations to victims directly. Events and programs marking the 100-year milestone include a visit to Tulsa by President Biden to meet with survivors.
Russian-Backed Hack of USAID Leaves NGOs Potentially Compromised
Russia state-backed hackers are believed to have breached USAID’s external communication client, sending malicious emails to over 3,000 accounts from over 150 organizations, according to Microsoft Vice President Tom Burt. The attack appears to have targeted humanitarian organizations, human rights NGOs, think tanks, and civil society organizations. Burt notes that the attack, carried out by the same actor responsible for the high-profile SolarWinds breach, is yet “another example of how cyberattacks have become the tool of choice for a growing number of nation-states to accomplish a wide variety of political objectives.” This breach comes just weeks before President Biden is expected to meet with Russian President Vladimir Putin at a summit in Geneva.
Summary
- Warning Signs Emerge for Fundraisers in Latest Economic Reports
- What North Carolina's donor privacy bill would, and wouldn't, do for nonprofits
- ExxonMobil loses a proxy fight with green investors
- Nonprofit buys 6,150 acres for conservation in Georgia
- Nonprofit Powers Creation of Low-Cost Covid Vaccine
- Nonprofit supports families of America’s fallen soldiers
Tuesday May 25, 2021
Tuesday May 25, 2021
Weekly nonprofit podcast news.
Nonprofit Fights Carbon Emissions With Financial Marketplace
University of Chicago professor Michael Greenstone has created a nonprofit called Climate Vault, which could revolutionize how we offset carbon emissions in the marketplace. Using the current cap and trade infrastructure to its advantage, the organization seeks to redirect capital to environmentally-conscious startups in exchange for “pollution permits.” The goal is to merge financial profit with environmental sustainability in hopes of driving investment in products that help the planet in the long-run.
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Nonprofit Advocacy Groups & Native Tribes Team Up To Combat Voter Suppression
New voting legislation in Montana, which critics cite as an attempt to suppress the vote of indigenous communities, is facing a legal challenge from a joint effort of multiple tribes and nonprofits. The tribes challenging the legislation include the Blackfeet Nation, Confederated Salish and Kootenai Tribes, Fort Belknap Indian Community and Northern Cheyenne Tribe. These tribes, along with Native get-out-the-vote organizations Western Native Voice and Montana Native Voice, are being represented by the Native American Rights Fund, in conjunction with the ACLU. Not only do nonprofits fill a vital gap in our social safety infrastructure, but they are an essential part of our democratic society, and constitute a rapidly growing civil society movement both in the U.S. and abroad. Read the legal complaint here.
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Summary
- YMCA brings in new CEO to revamp struggling nonprofit
- Greenpeace Stops Accepting Bitcoin Donations, Cites High Energy Use
- Steve Bannon's Nonprofit Sued for Destroying Wild Butterflies' Habitat with Donald Trump's Border Wall
- S.F. nonprofit lost $650,000 to hackers and a 'money mule.' The boss had to investigate it herself
- Nonprofit takes veterans on flights on WWII-era biplane
Thursday May 20, 2021
Thursday May 20, 2021
Karisha Martinez interviews Sam Fankuchen, the Founder & CEO of Golden.
Volunteering is a proven driver of happiness and provides a myriad of physical,
mental and social benefits, from living longer and feeling more fulfilled to
increasing the chances of being hired. Because of these benefits, we believe
volunteering should be a part of every self-care routine.
In 2015, Golden launched to do just that by removing all barriers to engaging in
service. Volunteers can sign-up for a volunteer opportunity, or "Golden
Opportunity", in a click of a button - No more paperwork, wait time or back-and forth communication. And the best part? The Opportunities are personalized to
every individual based on what they like to do for fun. By pairing service with a
hobby, we strive to put users in their Golden Moments - when one is carefree,
loving life and aware of the feeling.
Tuesday May 18, 2021
Tuesday May 18, 2021
Weekly nonprofit news updates.
Crypto Billionaire Donates $1 Billion In Meme Coin To India
The founder of the cryptocurrency Ethereum, Vitalik Buterin, announced that he has donated approximately $1 billion in the meme coin Shiba Inu to nonprofit organizations battling COVID-19 in India. The announcement comes at an interesting moment as philanthropists are increasingly taking up cryptocurrency and disbursing the digital coins to nonprofits. While the volatility of cryptocurrency raises many questions about such donations, nonprofits should increasingly pay attention to this trend as cryptocurrency becomes more mainstream.
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Nonprofit Jobs Report Shows Net Increase But Less Significant Growth
With the increase in jobs, the nonprofit sector has recovered half of total jobs lost because of the pandemic, according to a new report based on data from the Center for Civil Society Studies (CCSS) at Johns Hopkins University. In line with national job statistics, job growth slowed in April compared to March. While arts, entertainment, & recreation jobs grew 12%, education and health-care sectors lost a small percentage of jobs. Experts say it remains to be seen whether the slowed growth represents a broader trend or a mere “blip” on the monthly job totals.
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Tuesday May 11, 2021
Tuesday May 11, 2021
Bill & Melinda Gates File For Divorce
After 27 years of marriage, Bill and Melinda Gates have filed for divorce, rocking one of the largest philanthropic organizations in the process. The Gates Foundation, which began working with providing internet to libraries, now manages nearly $5 billion in annual grants and employs nearly 1,600 people, tackling problems all over the world. The organization has recently given nearly $1.6 billion to fight COVID-19 globally. The New York Times quotes Megan Tompkins-Stange, a public policy professor at the University of Michigan, who notes that “the foundation’s $50 billion endowment is in a charitable trust that is irrevocable” that “cannot be removed or divided up as a marital asset.” She says that while change may come, she doesn’t see this “as a big asteroid landing on the field of philanthropy as some of the hyperbole around this has indicated.”
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Nonprofits & Foundations On The Front Lines Of Tackling Vaccine Hesitancy
The United States is more and more finding that decreasing demand, not limited supply, is limiting vaccine intake among the general population. Organizations such as the Ad Council, Kaiser Family Foundation and others are working hard to both understand what motivates vaccine hesitancy and then educate the public about vaccines and answer common questions about them. These organizations represent just a few of the nonprofit, philanthropic, and other public policy and health organizations working hard to educate the public at a critical juncture of the pandemic.
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Summary
- Twitter launches Tip Jar, a potential pathway to nonprofit donations
- A Nonprofit Promised to Preserve Wildlife. Then It Made Millions Claiming It Could Cut Down Trees
- What if trees covered half of New Orleans? City teams with nonprofit to try
- ‘Every Day We're Getting Survivors': Nonprofit Overwhelmed by Uptick in Domestic Violence Cases
Monday May 10, 2021
Monday May 10, 2021
We interview Erline Belton the Author of Your Voice Matters.
Erline Belton is President and CEO of Belton’s Crossing, LLC a real estate Development Corporation and the CEO and Founder of the Lyceum Group, an organizational development-consulting firm. The mission of her consulting firm, The Lyceum Group, is to influence societal and workplace re-thinking to encourage new possibilities. Her life’s work is to be of service to others in their search for truth-based principle and strategies that support positive business results. Her focus is US and international markets. Her most recent international assignments were in South Africa, Tanzania, Nigeria, Kenya, Cote Te Voire and Zimbabwe. She has spent 25 years as a senior corporate executive in the high technology industry, and in the insurance industry, and eight years in higher education.
“Your Voice Matters,” is a compelling achievement by Erline Belton. Her writings lead readers on a personal journey of self-exploration. Her book helps readers find the courage to speak the unspoken, and to realize the amazing grace of offering their voice and life stories. Speaking what is on your heart, speaking what you are feeling, and thinking opens the pathway to embracing all of who you are and who you alone are meant to be.
Tuesday May 04, 2021
Tuesday May 04, 2021
Nonprofit News for the week of May 4th, 2021
Democratic Nonprofit Sues Ahead of Potential Redistricting Fight
Off the heels of a contentious and troublesome 2020 census, the next political fight shaping up with substantial impact might be redistricting. Acknowledging these tense political battles yet to come, a lawsuit filed by the nonprofit National Redistricting Action Fund, associated with the National Democratic Redistricting Committee, is filing lawsuits in an attempt to make the results of any political impasses fair. While the specifics of the case or complex, nonprofits and advocacy groups should know that redistricting can significantly impact both national and local politics for a decade. Redistricting alone could mean the difference between a Democrat and GOP - controlled House of Representatives, according to experts. The politics of redistricting are such that in most cases, states themselves decide who ends up in a particular district, actively franchising and disenfranchising communities in the process.
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Atlanta Girl Scouts Left With $3 Million In Unsold Cookies
For local Girl Scouts, the fundraising gap left by nearly 700k+ unsold boxes of cookies could mean the difference between affording to be able to partake in scout-related activities and not being able to do so. The decrease in efficacy of door-to-door selling and other more commercial fundraisers should be a warning to nonprofits that so heavily rely on typically in-person fundraisers, especially during the pandemic.
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The Summary...
Having trouble reading these articles with popups? Use the Feedly Boards linked at the bottom to quickly go through curated articles.- Independent Sector Statement on the American Families Plan and 28% Deduction Cap
- CHERP builds first nonprofit solar panel factory | Claremont Courier
- Organ-donation nonprofit Mid-America Transplant plans $10.5M development in Dogtown
- New York Life launches $1 billion impact investment initiative
- 145 House members call for $360 million in nonprofit security grant funding
- Nonprofit hopes to resettle refugee families in Va. town
Friday Apr 30, 2021
Friday Apr 30, 2021
Meredith Esquivel the Senior Marketing Manager at Whole Whale shares what she has learned after 5 years before leaving for business school.
About Meredith
Linkedin: https://www.linkedin.com/in/meredithesquivel/
Meredith is fascinated by human behavior, particularly how digital “body language” can inform marketing strategies for social good. Certified in Google Analytics, Google Ads, and Pardot by Salesforce, she is a classic philomath and is always seeking new and engaging ways to communicate with people online.
As an account manager, Meredith leads teams of fellow Whalers to provide best-in-class services to her clients. She has overseen the digital strategies of over 12 nonprofit and for-good organizations, helping them to increase site traffic and drive measurable impact online. Email is currently Meredith’s favorite way to increase the impact of Whole Whale’s clients — she has designed and executed email marketing and lead generation campaigns for Donate Life America, Americares, the Kaiser Family Foundation, Charitybuzz, Rebuilding Together and more. In addition to client management and services, Meredith also leads Whole Whale’s in-house email marketing, and has more than tripled the Whole Whale subscriber list through an integrated lead acquisition strategy (and plenty of A/B testing). You may already recognize her name from Whole Whale’s newsletters.
Tuesday Apr 27, 2021
Tuesday Apr 27, 2021
NonprofitNewsfeed.com Summary of nonprofit news from the week of April 26, 2021.
Supreme Court To Hear Nonprofit Fundraising Case With Broad Implications For Sector
On Monday, the Supreme Court will hear a case on donor transparency and fundraising with the potential for broad implications for both traditional nonprofits and political organizations. The case centers on a dispute about whether California can mandate that tax-exempt organizations report its top donors to the government. While in theory this reporting would be confidential, the case has broad implications about whether the government can and should track contributions to tax-exempt organizations. This case in some ways tackles an issue similar to the landmark Citizens United v. FEC case of 2010, which greatly changed campaign finance rules and allowed for the greater flow of “dark money” into 502(c)4 political organizations, according to critics. Politicians of both parties are split over their opinion of the case.
M+R 2020 Benchmarks Released, Shows Trends In Nonprofit Fundraising & Marketing
Nonprofit communication and marketing firm M+R has released its annual 2020 annual benchmarks report. The report shows that online revenue for nonprofits increased 32% in 2020, with the increased revenue benefiting nonprofits that tackle hunger and poverty the most. The report also shows how nonprofits are doubling down on digital advertising, increasing investments by 33%. The report dives deep into specific digital marketing metrics and is a must-read for organizations seeking to understand their digital performance among their peers.
Summary