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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes
Tuesday Jan 26, 2021
Tuesday Jan 26, 2021
This week on the podcast we talk about the most recent nonprofit news for the week of 1/25/2021.
GivingTuesday Generates Garganutan Giving
GivingTuesday saw its biggest single-day fundraising amount since its inception, generating $2.47 billion in revenue from donors. This represents a 25% increase from 2019, which saw $1.97 billion in total donations. Online giving in the United States, which B Corps Digital Agency Whole Whale predicted would surpass $605 million, actually came in at over $808 million. This represents a stunning increase of 58% compared to the previous year.
Updating Definition of Domestic Violence To Include “Coercive Control”
Lawmakers and activists alike are engaging in important conversations about “coercive control,” a new and critical way to describe patterns of domestic violence that are not physical, but cover a variety of behaviors related to “social, financial and psychological abuse.” While select countries and states have already started to introduce laws to address coercive control, experts also emphasize the need for “evidence-based training to identify and respond to coercive and controlling behaviours for police, lawyers, judicial officers, frontline health workers, child protection workers” and others.
Tuesday Jan 19, 2021
Tuesday Jan 19, 2021
Host Kariesha Martinez interviews Antonio L. Davis, Jr. Digital Marketing & Content Manager of FirstStage.org. Organic social can feel like the unsung hero of audience engagement. It feels almost random what content works and what doesn't. This week on the pod, we talk with Antonio Davis about how he is able to listen to his audience and create content that engages his audience and represents them at the same time. Listen as he walks us through his strategy for utilizing user-generated content for his organization while making sure the audience his organization serves is heard and represented.
Antonio Davis is a content creator, who believes in the power of writing and digital marketing.
As the Digital Marketing & Content Manager at First Stage, one of the nation's leading theaters for young people and families, he’s leading the organization’s digital growth efforts. Most notably the Google Arts & Culture collaboration, bringing 10 of First Stage’s plays to its global audience through immersive exhibits. He’s also a freelancer — providing multimedia content creation services to individuals, groups, nonprofits and agencies.First Stage
Founded in 1987, First Stage is one of the nation’s most acclaimed children’s theaters and the second-largest theater company in Milwaukee.
First Stage strives to be the national leader and driving force behind the creation of the best and most innovative plays for family audiences, theater training programs for young people, and education initiatives for our schools and our community. These three interwoven programming pillars are accessible to, and reflective of, our increasingly diverse community. Through our exceptional leadership, dedicated team, and commitment to financial sustainability, First Stage will broaden the reach and impact of our transformational programs, thus enabling dreams to be fulfilled, hope to be fostered, and families to enjoy the lasting legacy of a profound shared experience.
Monday Jan 11, 2021
Monday Jan 11, 2021
Host Kariesha Martinez interviews Cami Hawkins, CEO of Austin-based non-profit, Marathon Kids, to talk about her experience creating a flexible workspace and how other organizations can implement one for their employees.
Cami discusses:
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Job share: For increased flexibility, Cami has hired people on a job share basis which entails hiring two people to do one job, each working 20 hours a week.
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How she adapted during COVID: Marathon Kids already offered a flexible work culture, but she has made it even more flexible by letting people take off during the day to help their kids with school.
Marathon Kids engages kids in a positive, simple, goal-driven program that challenges them to run the equivalent of up to four marathons over the course of a season or school year. It allows kids of all abilities to unlock their potential, one mile at a time.
Monday Jan 04, 2021
Monday Jan 04, 2021
Our guest Greg Baldwin, CEO of VolunteerMatch discusses the historical drop in volunteering in 2020. Overnight listings and attendance to in-person volunteering events fell off a cliff as stay-at-home orders rolled across the country in March. VolunteerMatch has released Quarterly updates on the state of US volunteering that we discuss.
There were some spikes in virtual volunteering but as Greg puts it "You can't build a house over ZOOM". There are many reasons to be optimistic for a V-shaped recovery as vaccines roll out and a potential surge of people ready, willing, and able are more motivated than ever to volunteer in the US.
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
Host Kariesha Martinez interviews LaQuida Chancey, the founder of Smalltimore Homes. Baltimore, like many cities, struggle with housing insecurity which has been made even more dangerous during COVID and now the winter. LaQuida's solution is simple: build homes, small ones. These micro-shelters offer protection from the cold and allow social distancing for people experiencing homelessness.
Smalltimore Homes, is driven by a single goal; ending homelessness. This simplistic goal can be reached by creating more affordable housing through micro shelters and tiny homes. Their approach is informed by comprehensive research studies and high-quality data evaluation. They strive to build strong communities, productive relationships and make a positive impact on all of their pursuits.
Monday Dec 14, 2020
Monday Dec 14, 2020
Kariesha Martinez and George Weiner exchange ideas for using Spotify playlists to increase the impact of nonprofits. Public playlists can be completely customized and embedded on websites and across social. This medium can be used to thank donors, motivate volunteers or even educate stakeholders. There many was to start playing with this tool for free and they are explored on this episode.
Monday Dec 14, 2020
Monday Dec 14, 2020
A quick fun holiday intro for our seasonal holiday Spotify playlist. Enjoy: https://wholewhale.com/playlist
Monday Dec 07, 2020
Monday Dec 07, 2020
This week's interview with Adam Szarzynski, founder of Addressable walks through how their writing robots are helping thank tens of thousands of supporters. Adam created the company around a writing robot created by his father and then created a service for nonprofits to retain and re-engage donors.
Their work has shown supporter lists that receive these personal handwritten notes have had response rates as high as 19%. Adam discusses strategies and timing for preventing lapsed donors.
Wednesday Nov 25, 2020
Wednesday Nov 25, 2020
Our host George Weiner, founder of Whole Whale, a b-corp nonprofit focused digital agency shares creative ideas around thanking donors.
Only 1 in 5 first time donors return as donors in the following year. Would a thank you maybe help improve this?
Tuesday Nov 17, 2020
Tuesday Nov 17, 2020
On episode 201 our host Kariesha Martinez interviews Firdaus Kharas the author of Creativity: Key to a Remarkable Life. With great nonprofit examples of how creativity has been used to save lives in public health, Firdaus shares some of the key lessons from the book.
About Firdraus Kharas