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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
Episodes
Monday Apr 06, 2020
Monday Apr 06, 2020
Our country and most of the world shifted to work from home almost overnight, but are we doing it right? This week we talk about the world of remote work with Ben Bisbee, the co-author of The Unashamed Guide To Virtual Management.
Working remotely is a reality of today's and tomorrow's workforce. With organizations switching from a model of only on-site employees to all WFH employees, managers need guidance on how to address the traditional and not-so-traditional issues that occur when staff is not collocated.
Get the book on Amazon: https://www.amazon.com/Unashamed-Guide-Virtual-Management/dp/1949036553
Monday Mar 30, 2020
Monday Mar 30, 2020
We interview Karthick Ramakrishnan a professor of public policy and political science at the University of California, Riverside, and founding director of its Center for Social Innovation. He is also a Board Member of The California Endowment, Chair of the California Commission on APIA Affairs, and Director of the Inland Empire Census Complete Count Committee.
The US Census is currently underway during the COVID-19 crisis and many experts are worried that a true count will be made increasingly more difficult. Karthick makes it clear why the Census matters for each state and nonprofit, regardless of industry.
About Karthick
Karthick Ramakrishnan is professor of public policy and political science at the University of California, Riverside, and founding director of its Center for Social Innovation. He has published many articles and 6 books, including most recently, Framing Immigrants (Russell Sage, 2016) and The New Immigration Federalism (Cambridge, 2015), and has written dozens of opeds and appeared in over 1,000 news stories. He was recently named to the Frederick Douglass 200 and is currently finishing a book entitled Citizenship Reconfigured (Cambridge, 2020). He holds a BA in international relations from Brown University and a PhD in politics from Princeton.
Ramakrishnan is also a Board Member of The California Endowment, Chair of the California Commission on APIA Affairs, and Director of the Inland Empire Census Complete Count Committee. Ramakrishnan directs the National Asian American Survey and is founder of AAPIData.com, which publishes demographic data and policy research on Asian Americans and Pacific Islanders.
Monday Mar 23, 2020
Monday Mar 23, 2020
We interview Mike Berland, the founder & CEO of research, data, and analytics firm Decode M who is an expert how people think and behave as consumers, voters, and decision-makers. We talk about His upcoming book "MAXIMUM MOMENTUM: How to Get It, How to Keep It" in the context of the Coronavirus news storm. Mike shares stories and tactics of how we should think about Momentum as both the mass and velocity of a message as it rises in the social consciousness.
Monday Mar 16, 2020
Monday Mar 16, 2020
Interview with Martin Leifeld, Martin Leifeld is an author, consultant, coach and public speaker.
During his 24 years of professional fundraising, Martin and his teams raised a staggering $500 million dollars. In 2018 Martin was named Outstanding Fundraising Executive by the Association of Fundraising Professional St. Louis Regional Chapter.
We discuss how to deal with the discomfort of fundraising that especially shows up in times of uncertainty. Martin talks through some of the main themes from his book, "Five Minutes for Fundraising"
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Overcome anxieties and your fear of failing
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Learn easy and effective ways to ask for money
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Generate significant new funds for your non-profit
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Bridge the gap between your fear of asking and people’s natural desire to give
Monday Mar 09, 2020
Monday Mar 09, 2020
We interview Alex Wirth, the co-founder of Quorum.us a leading legislative tracking tool. Alex shares what works in getting the valuable attention of elected officials. Should you use phone calls, mail, social? Should you send your messages all at once or overtime?
Not all mediums are equal in gaining the attention of representatives and their staff, but they are listening.
Monday Mar 02, 2020
Monday Mar 02, 2020
Looking to grow your volunteer base? Allen Kramer, president of Mobilize, on why data and tech are so important to the success of volunteer recruitment and retention. Mobilize is the events management and volunteer recruitment platform that connects mission-driven organizations and their supporters. Mobilize has been used by over 1,000 organizations and 1.3M volunteers, in just the last 2 years.
Tune in as Allen explains how tracking volunteers through their entire journey can eliminate unnecessary dropoff at nearly every stage of engagement. Greater volunteers, greater impact!
To read more about volunteer impact, visit:
- How To Measure Volunteer Impact
- 11 Best Volunteer Management Tools
- Where to Post Volunteer Opportunities
Monday Feb 24, 2020
Monday Feb 24, 2020
When it comes to advertising and marketing, it's common knowledge that the more personalized the message, the better. But are personalized videos too heavy a lift? Oli Bridge, Head of Marketing at Bonjoro, says no. Rather, personalized video is the best way to double your fundraising efforts.
This week, we sit with Oli Bridge as he walks us through the pros and cons of personalized video. Bonjoro is used to sending personalized videos to engage and delight customers and donors, and has seen massive results. Listen to find out more!
Find more about Oli Bridge and his work below:
Bonjoro: https://www.bonjoro.com/
Video Funnel Playbook: https://www.bonjoro.com/videofunnelplaybook
Tuesday Feb 18, 2020
Tuesday Feb 18, 2020
We interview Sarah Olivieri about the Impact Method and how to apply it to your nonprofit.
Sarah Olivieri is a nonprofit business strategist, #1 International Best Selling author, and former Executive Director. She has been featured on over 30 podcasts and is the creator of the Impact Method™ - a framework that helps nonprofits simplify their operations, build aligned teams, and make a bigger impact without getting overwhelmed or burning out.
Sarah received her BA from the University of Chicago with a focus on globalization and its effect on marginalized cultures, and holds a master's degree in Humanistic and Multicultural Education from SUNY New Paltz.
Sarah has over 15 years of nonprofit leadership experience. She was the co-founder of the Open Center for Autism, the Executive Director of the Helping of War Foundation, and co-author of Lesson Plan a la Carte: Integrated Planning for Students with Special Needs.
As the founder and heart behind PivotGround, Sarah helps nonprofits make a big impact with relative ease.
Monday Feb 10, 2020
Monday Feb 10, 2020
We talk with Rachel Clemens about the importance of pillar pages to organize and optimize your content. This fundamental SEO strategy is one of the most effective at building traffic around a larger keyword topic.
Tune in as Rachel breaks down content arrangement and the pillar page planning process.
To read more about nonprofit SEO, check out:
Monday Feb 03, 2020
Monday Feb 03, 2020